Usercentrics CMPs were among the first consent management platforms certified by Google when it launched its CMP Partner Program in September 2022. Usercentrics CMP and Cookiebot CMP have now been awarded Google’s Gold Tier certification in the company’s CMP Partner Program.
This certification guides Google customers to select a consent management platform with outstanding customer support, meeting certain technical requirements and that Google customers can easily set up with Consent Mode.
As user privacy expectations continue to evolve, Google has recently updated its data privacy and consent requirements in Europe, the UK, and Switzerland. Consent mode receives your users’ consent choices from your cookie banner or widget and dynamically adapts the behaviour of Analytics, Ads and third-party tags that create or read cookies.
In addition to the Gold Tier certification, Usercentrics CMP and Cookiebot CMP are two of a small number of direct integrations currently available within the Google tag user interface inside of Google Ads, Google Analytics, and Google Tag Manager to provide this straightforward and user-friendly functionality.
“Privacy is a core part of marketing now. The Gold Tier certification means customers can choose a CMP with confidence to meet consent management needs in conjunction with their use of Google Services. The Usercentrics CMPs, accessible through all Google interfaces, make it more seamless than ever for SMBs to meet Google’s EU user consent policy requirements and grow digital marketing operations,” said Eike Paulat, Director of Product at Usercentrics.
