We’ve told our customers that our focus is on delivering the best products to benefit their privacy-led marketing operations and data privacy compliance, and we’re delivering. With Usercentrics CMP V3 we have new features and performance improvements to share, and we think you’re going to be as excited about migrating as we are. We explain what’s changed, how it benefits you, how to upgrade, and more.
What is Usercentrics CMP V3 and what does it deliver?
Usercentrics CMP V3 is the latest version of our Consent Management Platform solution to enable you to obtain valid consent from your website visitors, ecommerce customers, app users, TV viewers, and more. It also enables you to achieve high consent rates to get the data you need for your marketing operations, and provides peace of mind with its reliability and automation.
With V3, we particularly focused on improving the performance of the CMP on the web, and bringing you features that would make the user experience even better.
All the other great features you’ve come to rely on, like Cross-Domain Consent Sharing, Preview & Publish, and Geotargeting, continue to help you create great user experiences and optimize your consent rates and streamline privacy compliance.
What are noteworthy features available in Usercentrics CMP V3?
Consent History
With Consent History, end users can send Usercentrics customers their ControllerID, which they can retrieve from the CMP’s second layer. The Usercentrics customer can then input the ControllerID into an input field in the Admin Interface and with the click of a button download a CSV file containing the consent history for that ControllerID.
This function is particularly useful to streamline data subject access requests.
Admin Interface showing new Consent History function
How Usercentrics CMP V3 has improved web performance?
V3 brings great improvements in all business-critical areas. The smaller fingerprint of the V3 CMP results in better Lighthouse scores and Core Web Vitals.The newest script of Usercentrics has increased the performance of our CMP significantly, reaching a Core Web Vitals score of up to 100, on average ranging between 93-100 when other website elements impact metrics such as Largest Contentful Paint (LCP) and Cumulative Layout Score (CLS).
An important example of performance improvement is that critical parts of the business logic that resided in the Browser SDK in V2 have been moved to a backend API, which produces tailored responses for all Usercentrics customers. The API returns many of the actual properties that were previously calculated in the SDK in one cacheable JSON response.
V3 reduces the kB transferred to the client side by ~70 percent, and the number of network requests performed by ~60 percent.
Core Web Vitals report for usercentrics.com/de/
How Usercentrics CMP V3 has improved user experience?
The new Consent History and manual resurfacing features are available in the Admin Interface with just the click of a button to help you meet regulatory requirements.
We’ve also significantly upgraded CSS customizability from V2 to make it even easier for you to maintain consistent brand look and feel, and to optimize your consent banners based on insights from Interaction Analytics.
In the Implementation of the Admin Interface you can also now explore the V3 Script Tag to experience the boost in CMP performance.
The V3 performance improvements also mean a faster, smoother experience for end users, which provides better user experience and encourages more engagement.
How to migrate to Usercentrics CMP V3?
There’s an easy checklist to help you migrate to Usercentrics CMP V3:
- Exchange the CMP script tag
- Adjust the styling of your CMP (if using custom HTML)
- Adjust the content if needed (e.g. banner message)
- Optionally, also adjust:
- API
- HTML Embeddings
- Event Listener
- Privacy Link
We have documentation to help you migrate to Usercentrics CMP V3.
- Browser UI integration – walks you through the required script update.
- The step-by-step guide enables you to configure Usercentrics CMP V3 to support TCF 2.2.
Get started with Usercentrics CMP V3
You’re busy and your focus is on your core business, so why not make achieving and maintaining privacy compliance even easier with Usercentrics CMP V3? The new features and performance improvements also make it easier to deliver great user experience to your end users to optimize consent rates and get the data you need.
To get started using Usercentrcis V3 script, just log in to the admin interface to get the new script or get in touch with your Customer Success Executive today.
