September 26, 2018 | 1 min read

CMP Definition

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A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements

Obtaining and save consent in a GDPR compliant manner inside the CMP
Administrate the consent in a privacy-by-design logic
Distribute the consent from the CMP to 3rd-party technologies

A CMP (Consent Management Plattform) helps you as advertiser to get the GDPR and ePR consent in a informed and transparent way. We will get and save the consent, hold it 6 years, document consent prior and informed. Make sure to stay compliant with the GDPR and ePR law and take care about these CMP factors. Characteristics of a valid compliant consent management platform:

freely
informed
explicit
concrete
prior
easy to opt-out
documented

All these factors need to be part of your CMP, making it complicated to use a client-side solution. GDPR is very strict on consent and makes sure, that you save consents on server-side, holding a consent database and always being able to show individual consents prior loading tags.

5 Easy Steps To Install And Update Your CMP

#1 Install CMP

The CMP can easily be integrated into the existing Website
To install a Consent Management Platform (CMP) you need to put the Javascript code into your Tag Management System (e.g. GTM) or directly into the website code.

#2 Connect To The Tag Management

Your Tag Management System (e.g. GTM) need to react to the CMP
After installing the CMP to your website, you need to add the trigger to all tags, so they can be delivered based on your CMP priority.

#3 Configure Processor

GDPR requests you to store the consent very granular
Each Processor needs to be part of the CMP setting, so a user can select / unselect each processor, e.g. CRITEO, Taboola or other, individually.

#4 Set Color And Design

The Usercentrics CMP allows you to get your individual CI design
We recognized that the individual design makes a big change in Conversion Rates and Opt-In Rates: We are continuously optimizing and A/B testing those opt-in ratios to make sure, your CMP works with the best opt-in rate that is possible. You can individually configure design, colors, texts and button labels.

#5 Test, Live And A/B Test

Now you can test and improve your Opt-In
You can test your CMP implementation at any time and take it live, whenever you think it’s stable and fits your needs. Make sure all controller and processor are set within the CMP and that the CMP behavior is aligned with the Tag Management Logic, e.g. Google Tag Manager GTM.