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Home Resources Articles 8 of the leading consent management platforms of 2024

8 of the leading consent management platforms of 2024

From mechanisms to collect, manage, and securely store user consents to customizable banners that enable granular consent collection, we outline the offerings of 8 of the top consent management platforms on the market.
by Usercentrics
Jun 24, 2024
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Consent management platforms (CMPs) make it easier for businesses to comply with data privacy regulations. However, not all CMPs are created equal.

 

Some platforms enable you to comply with most major consent laws, such as the EU’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Digital Markets Act (DMA). Others might enable only limited privacy compliance.

 

It’s crucial that you have a robust CMP to collect, process, and securely store data to enable privacy compliance, avoid penalties, and a loss of customer trust. That’s why we’re looking at the CMPs that will help you manage customer choices about their data for their benefit and yours.

  1. Usercentrics
  2. CookieYes
  3. consentmanager
  4. OneTrust
  5. Ketch
  6. Didomi
  7. Osano
  8. Cookie Information

 

Software Key feature Recommended for Price*
Usercentrics Extensive database of legal templates: Over 2,200 templates for data processing services to save time and resources Global enterprises From USD 60/month
CookieYes Cookie Scanner: Scan and categorize cookies automatically Small businesses Free version available

Subscriptions from USD 10/month

consentmanager Acceptance and bounce rate reports: Understand your website  interactions and how people engage with the consent layer Ecommerce companies in the EU Free version available

Paid tiers from USD 21/month

OneTrust Unified trust center: Enable stakeholders to take control of their data Large corporations Pricing on request
Ketch Custom layout and styling: Build trust by allowing your brand identity to shine U.S.-focused businesses Free version available

Subscriptions from USD 350/month

Didomi Multiple languages: Serve customers with privacy notices in 50+ languages Multinational companies Pricing on request
Osano “No Fines, No Penalties” Pledge: Receive compensation of up to USD 200,000 if you receive a data privacy-related fine or penalty while using their product Mid-sized businesses Pricing on request
Cookie Information Data discovery: Find and flag personal data that doesn’t comply with your policies EU-focused businesses From EUR 15/month

*pricing as of June 2024

Every CMP offers various features and benefits, making it potentially challenging to understand which one will work best for your business. For example, some are better suited to simplifying compliance for an ecommerce shop, while others are optimized for healthcare data collection.

 

Whatever your needs, the platform you choose must at the very least enable you to create consent banners with multiple options. This is so that users can have granular control over their data. Besides facilitating the collection of this information, the ideal CMP enables you to securely store and signal this data to third-party services.

You may be wondering how to choose a CMP that suits your needs. Our guide covers eight strong product picks for 2024, focusing on each one’s features, pricing, and pros and cons to make your choice a little easier.

1. Usercentrics

 

Usercentrics

 

Usercentrics is an all-in-one consent management platform that helps businesses protect user privacy online. It enables compliance with major data privacy regulations, including the GDPR, DMA, CCPA/CPRA, VCDPA, LGPD, and POPIA.

 

The platform is also a verified Google CMP partner and easily integrates with Google Tag Manager and Google Analytics. This helps simplify adherence to Google’s European user consent policy as it comes integrated with Google Consent Mode v2 and the TCF 2.2.

 

Usercentrics provides high quality templates and can enable privacy compliance right out of the box. Additionally, there are also advanced options for customization to enable granular control over user experience and branding.

Notable features

 

  • Seamless integrations: Integrate consent management throughout your tech stack, with seamless third party integrations, such as the latest version of Google Consent Mode
  • Geolocation: Display consent banners with relevant information and consent options based on users’ location
  • EU servers: Store and process consent records in European data centers
  • DPS database: Over 2,200 legal templates at your fingertips to categorize and provide information about the data processing services you’re using
  • In-depth analytics: Interaction and Granular Analytics to quickly gain key insights to optimize your consent banners and user experience

Pricing

 

Usercentrics offers a 30-day free trial, which includes one configuration on one domain with up to 50,000 sessions. You can choose from three plans:

 

  • Starter: USD 60/month (one configuration, one domain, 50,000 sessions)
  • Advanced: USD 175–1,150/month (unlimited configurations and domains, 50,000+ sessions)
  • Premium: Custom pricing

 

✅ Pros ❌ Cons
One interface to configure web and app consent management Onboarding guidance from Customer Success Manager only available in Premium Package
2,200+ legal templates
Extensive analytics dashboard with A/B testing 60 languages supported
Google CMP Partner

Tailor consent management to your needs

Almost every element of the Usercentrics CMP is customizable to help you optimize opt-ins and achieve data privacy compliance.

2. CookieYes

 

CookieYes

 

Available for all major content management systems, with a web application, WordPress plugin, and Shopify app, CookieYes provides fully customizable consent banners. Although the free tier of this CMP may be sufficient for some consent management projects, keep in mind that the cookie and policy wording is only available in English unless you pay for the platform.

Notable features

 

  • Cookie Scanner: Scan and categorize cookies automatically
  • Cookie Policy Generator: Create a custom cookie policy and link to it from your cookie banner
  • Consent log: Keep a record of consent for compliance while monitoring your website’s consent ratio
  • Detailed guides: Get step by step instructions for setting up your policies and banners
  • CSS customization: Tailor every aspect of your cookie banner using CSS coding

Pricing

 

CookieYes offers month-to-month and annual subscriptions. A monthly subscription gives you more flexibility, but a yearly contract is cheaper.

 

  • Free: USD 0/month (one domain, 25,000 page views)
  • Basic: USD 10/month or USD 100/year (one domain, 100,000 page views)
  • Pro: USD 20/month or USD 200/year (one domain, 300,000 page views)
  • Ultimate: USD 40/month or USD 400/year (one domain, unlimited page views)

 

✅ Pros ❌ Cons
Google Certified CMP Partner Limited customization features on free plan
Easy to use, and intuitive dashboard
Multilingual support

3. consentmanager

 

Consent Manager

 

consentmanager stores all the data you collect on European soil to make it easier to be GDPR-compliant. This is great for businesses whose customers are mainly in the EU.

Notable features

 

  • Acceptance and bounce rate reports: Measure these rates to understand your website interactions and how people engage with the consent layer
  • Cookie checker: Analyze your cookies to help with compliance with the GDPR and other regulations
  • Regular crawls: Scan your website, classifying cookies and vendors on a weekly, daily or instant basis, depending on your plan
  • Free package: Implement consentmanager at no cost on websites that receive fewer than 5,000 page views per month
  • Customer support: Depending on your plan, get help via documentation, live online training, tickets (for all plans), email (from the Defualt plan up), phonecalls (from the Agency plan up) and support from a dedicated account manager (for the Enterprise plan only)

Pricing

 

consentmanager offers four pricing tiers, suitable for everyone from freelancers to large enterprises.

 

  • Basic: Free (5,000 page views/month on one website or app)
  • Beginner: USD 21/month (100,000 page views/month on one website or app)
  • Default: USD 55/month (one million page views/month on three websites or apps)
  • Agency: USD 220/month (ten million visits/month across 20 websites or apps)
  • Enterprise: Pricing available on request

 

✅ Pros ❌ Cons
Google Certified CMP Partner Primary focus is GDPR compliance
Responsive design
GDPR-compliant servers

4. OneTrust

 

Onetrust

 

OneTrust advertises helping businesses build trust with their customers by simplifying privacy and data discovery; ethics, environmental and social governance (ESG); as well as governance, risk and compliance (GRC). This comprehensive offering is undoubtedly attractive, though some users report a steep learning curve and complex implementation process.

Notable features

 

  • Responsible data collection: Centralize and organize all necessary data
  • Insights and benchmarking: Discover trends and gaps in data
  • Regulatory intelligence: Access analysis from 40+ in-house researchers and a network of lawyers across 300 jurisdictions
  • Workflow automation: Empower teams to reduce manual tasks and save time
  • Unified trust center: Enable stakeholders to take control of their data

Pricing

 

OneTrust claims to offer flexible plans that meet the requirements of organizations of every size. However, its website does not provide information about any plans and does not list pricing.

 

✅ Pros ❌ Cons
GRC management for multiple privacy laws Implementation process is lengthy and often difficult
Extensive feature set
Automated compliance assessments

5. Ketch

 

 

Organizations with strict brand requirements and limited technical resources may find Ketch useful. This design-forward CMP enables you to customize your consent banner layout and styling. Plus the tool targets nontechnical teams, aiming to make it easy to get your consent management up and running, even if you don’t have an in-house tech team.

Notable features

 

  • Responsive compliance notices: Deliver experiences that align with the data privacy laws applicable in your customers’ locations
  • Custom layout and styling: Build trust by enabling your brand identity to shine
  • Smart Tag: Improve page load times while still meeting consent requirements
  • Application Marketplace: Set up integrations without any coding
  • AI limiter: Control what AI models can access on your website

Pricing

 

Ketch offers three plans:

 

  • Free: USD 0/month
  • Essentials: USD 350/month
  • Pro: Pricing available on request

 

✅ Pros ❌ Cons
No code solution Depending on business needs, integrations can be complex
Identifies users across devices and channels
Highly customizable

6. Didomi

 

Didomi

 

Didomi claims that it is designed to help you build compliant, user-friendly consent experiences across jurisdictions and online environments. It offers customer support via live chat and email, in addition to their dedicated support and tech teams, to help you make the most of the platform. Additionally, Didomi is a Google Certified CMP partner.

Notable features

 

  • Cross-platform compatibility: Manage consent agreements across websites, mobile apps, connected TVs and game consoles
  • Preference manager: Go beyond consent management and give your website visitors granular control over their cookie preferences
  • Multiple languages: Serve customers with privacy notices in 50+ languages
  • Versatile configuration: Create privacy notices and policies that fulfill your branding requirements
  • Extensive integrations: Use Didomi with WordPress, Shopify, and other popular CMS solutions

Pricing

 

Didomi offers three plans. You’ll need to contact their sales team for pricing:

  • Didomi’s Consent Essentials
  • Core Privacy UX
  • Privacy UX Plus 

 

✅ Pros ❌ Cons
Granular consent controls Opaque pricing and no free trial
Clear, comprehensive documentation
Robust integration framework

7. Osano

 

Osano

 

Osano serves up more than a billion consent notices every month, helping more than 40,000 businesses across 11,000+ websites adhere to data privacy laws. Although the platform helps you ensure compliance with major data privacy regulations, you’ll be limited to predesigned consent management templates that you can’t fully customize.

Notable features

 

  • “No Fines, No Penalties” Pledge: Receive compensation of up to USD 200,000 if you receive data privacy-related fines and penalties while using their product
  • Data mapping: Use visualizations to identify potential risks and opportunities
  • Vendor lawsuit alerts: Be notified when a new lawsuit is filed or when an existing one has significant changes
  • GDPR representative: Use Osano as your GDPR representative so you maintain a physical presence in the EU
  • Automated DSAR workflows: Resolve customer data subject access requests quickly with automated workflows

Pricing

 

Osano offers three plans, but pricing is not available online:

 

  • Privacy & Trust Assurance
  • Privacy Essentials
  • Privacy Operations & Governance

 

You can also choose from two self-service cookie consent tiers:

 

  • Free: One user, one domain, up to 5,000 visitors
  • Plus: Two users, three domains, up to 30,000 visitors

 

✅ Pros ❌ Cons
Free tier Limited customization of templates
Data stored on a blockchain
Excellent onboarding

 

Cookie Information

 

Cookie Information advertises that it makes it easy to collect user information in line with major data privacy regulation requirements, via cookie banners and always up to date cookie policies for your website. Plus, Cookie Information provides a range of associated compliance products — such as Data Discovery and Data Subject Requests — enabling end-to-end consent management. However, it does not include a free plan or A/B testing.

Notable features

 

  • Website and app cookie banners: Collect user consent across environments
  • Data discovery: Find and flag personal data that doesn’t comply with your policies
  • Whistleblowing: Set up a reporting channel where employees, partners, and clients can anonymously report incidents
  • Data Subject Requests: Collate access and erasure to enable faster resolution

Pricing

 

Cookie Information’s plans are designed to work on a single domain. While there’s a starting price, your final monthly cost will depend on the number of subpages and monthly consents you collect.

 

  • Essential: From EUR 15/month
  • Professional: From EUR 34/month

 

✅ Pros ❌ Cons
User consents stored on EU servers No A/B testing
Detailed consent rate insights
Daily and weekly scans

Usercentrics provides a market-leading CMP with geotargeting functionality that automatically adapts data privacy regulatory information and consent options based on your customers’ locations.

 

Its deep scanning technology detects all of the cookies and trackers in use on your site, enabling automated categorization and use of the information in your consent banner and cookie notice. It integrates seamlessly with popular platforms and comes with key tools like Google Consent Mode ready to go.

 

What’s more, Usercentrics helps you to effectively manage and analyze data from consent actions once you’ve collected it. In-depth analytics and reporting enable you to optimize your consent banners to improve performance while ensuring data is collected and handled in a way that builds trust with your customers and fulfills legal requirements.

Achieve data privacy compliance with confidence

Usercentrics’ flexible and scalable CMP integrates seamlessly with your CMS to streamline data privacy and consent management.

FAQs

What are consent management platforms?

Consent management platforms, usually called CMPs, are sophisticated tools designed to assist organizations in managing, storing, and documenting user consent for collecting and processing personal data.

These platforms are essential for ensuring compliance with international privacy regulations, such as the GDPR in Europe and the CCPA in California.

CMPs provide mechanisms to obtain valid consent from website visitors, ecommerce customers, app users, and more online for the legally compliant processing of their personal data. CMPs can play a crucial role in maintaining user trust and regulatory compliance by enabling people to grant, adjust, or withdraw their consent in a clear and transparent manner.

Is a consent management platform the same as a consent banner?

They are not the same, but a consent banner is a tool that is part of the CMP.

A consent banner is a part of the CMP that appears to web users, typically on a website or in an app. It informs them that cookies and other data collection tools are used on the website and seeks their consent for these activities to take place, and for their data to be processed and stored.

The CMP provides everything else “behind the scenes,” and is where administrators login, where the consent banner and regulatory information can be customized, and more.

What are the requirements for a consent management platform?

Consent management platforms (CMPs) must tick several boxes to enable compliance with privacy laws.

They must provide clear, comprehensive information on the types of data collected, the purposes for which it’s used, and enable granular consent choices about data access and use. Note that the consent banner displays limited information, and that full details about data processing must be included in the privacy policy.

CMPs should also enable granular control for people to give specific consent for different data processing activities. It’s also crucial that a CMP allows users to access, review, and modify their consents easily, including revoking consent.

These platforms must also secure users’ consent data and maintain detailed records of all consent transactions to comply with regulatory audits and data subject requests.

Will I comply with privacy regulations if I install a consent management platform?

Installing a consent management platform (CMP) on your website or app is a good first step towards achieving compliance with privacy regulations, but it won’t guarantee it. You need to set up the CMP to offer consent options and provide the relevant information per privacy regulations relevant to your business. It is also important to consult with qualified legal counsel and/or a data privacy expert.

A CMP must be configured accurately to align with specific privacy laws relevant to your operations, such as the GDPR or CCPA (or for multiple regulations if your business is global). Updates to the CMP, including information about the cookies and trackers in use, and relevant data privacy laws, are necessary to ensure ongoing compliance.

Do I need a consent management platform?

Your business activities will determine whether you need a consent management platform (CMP).

A CMP is essential if you collect and process your customers’ data in countries around the world where there are data privacy laws in effect. This is the majority of countries at this point. Laws differ, though, so the regulatory requirements will vary depending on jurisdiction.

A CMP both helps companies meet data privacy requirements and build user trust. Increasingly, it is also a necessary tool to maintain digital marketing operations, as companies like Google are requiring a certified CMP integrated with tools like Consent Mode to retain access to advertising services and their full functionality.

Who requires that companies use a consent management platform?

Companies are not required to use a consent management platform (CMP). But, if you want to adhere to stringent data privacy laws and regulations set by governments (like the GDPR and CCPA) and businesses (think Google’s Consent Mode v2), you’ll find it much easier to do with the help of a CMP.

Regulatory requirements for data privacy broadly mandate that businesses give users control over access to their personal data. They also outline how this data must be managed and stored. A CMP can help you achieve legal compliance and meet operational requirements set out by businesses like Google.