The global market leader in consent and data privacy — trusted by 2.4 million websites worldwide — is accelerating its U.S. go-to-market expansion with a dedicated New York hub, new capabilities, and a clear message: Privacy is how modern businesses protect performance and build lasting trust.
We’re opening our North American headquarters in New York City. The move marks a decisive step in our company’s U.S. expansion, bringing dedicated local presence, resources, and expertise to U.S. marketers and enterprises navigating a rapidly shifting data privacy landscape.
If you know Cookiebot, you already know Usercentrics. Cookiebot by Usercentrics has long been one of the most trusted consent management solutions in the world — relied upon by hundreds of thousands of businesses to keep their websites privacy-compliant and their user relationships built on real consent.
The New York office signals the next chapter: Usercentrics is now bringing its full suite to the U.S. market, extending well beyond cookie consent into server-side tracking, AI governance, preference management, and audience activation.
Why now? The U.S. privacy moment has arrived
Privacy regulation in the United States isn’t slowing down — it’s accelerating. From California to Florida, Texas to Minnesota, new state laws continue to be passed and existing ones updated, while enforcement ramps up. The result is an increasingly complex web of requirements for businesses, made ever more challenging by platforms like Google and Meta imposing their own consent and data standards that directly affect advertising performance for non-compliant businesses.
The business case is equally compelling. According to Cisco’s 2025 Data Privacy Benchmark Study, 95 percent of consumers won’t purchase from organizations that fail to protect their data. That makes privacy compliance a direct driver of revenue and customer trust — not just a legal obligation.
U.S. brands are feeling this acutely. They need a partner with global expertise, a proven track record, and the depth of product to handle not just today’s compliance requirements, but the AI-driven data landscape that’s arriving fast. That’s exactly what Usercentrics brings to the U.S. market.
What we’re building for the U.S. market
The New York office is a commitment to the U.S. commercial ecosystem. Here’s what our American customers and prospects can expect:
- A dedicated North American team focused on U.S. enterprise and mid-market go-to-market
- Deep coverage of U.S. state privacy regulations — including the CCPA/CPRA (California), FDBR (Florida), and TDPSA (Texas) — plus support for GPC, UOOM, and GPP (the U.S. equivalent of IAB’s consent framework) — with compliance infrastructure built to keep pace as the landscape evolves
- Full integration with Google Consent Mode, Amazon Consent Signal, and Microsoft UET Consent Mode, protecting ad performance while enabling ongoing privacy compliance
- HIPAA compliance and SOC 2 Type 2 certification — essential credentials for U.S. healthcare and enterprise customers
- Cookiebot by Usercentrics, the consent management solution already trusted by hundreds of thousands of businesses globally, now with U.S.-focused onboarding, support, and expertise
- The extended Usercentrics suite: server-side tracking, preference management, audience activation, and now AI governance through MCP Manager
A platform built for what’s next, not just today
The timing of the New York opening coincides with one of the most significant expansions in Usercentrics’ product history. In January 2026, Usercentrics acquired MCP Manager. It’s the first production-grade governance platform for the Model Context Protocol (MCP), the emerging standard for how AI agents connect to organizational systems and data.
The acquisition makes Usercentrics the first major privacy technology company to extend data guardrails directly into AI-driven workflows. As AI agents increasingly shape personalization, customer service, and marketing automation, the question of whether those agents have governed, consented access to customer data is becoming a regulatory and trust imperative. MCP Manager by Usercentrics answers that question.
For U.S. businesses deploying AI — whether for marketing automation, customer engagement, or internal productivity — this means they can now manage data governance across websites, apps, and AI agents from a single, unified platform.
The numbers behind the momentum
Usercentrics’ expansion into the U.S. comes from a position of proven, profitable strength. In August 2025, the company surpassed EUR 100 million in Annual Recurring Revenue (approximately USD 117 million). This achievement marked 45 percent year-over-year growth and the company joining the elite global tier of SaaS businesses known as “centaurs”: companies generating over EUR 100 million in recurring revenue annually.
Usercentrics now processes more than 8.8 billion user consents every month across 2.4 million websites and apps in 195 countries. Strategic partnerships with Google, Amazon, and Microsoft underpin the platform’s deep integration into the systems U.S. marketers already use daily.
Forbes, covering the milestone, noted that Usercentrics’ journey demonstrates how privacy and profitability are not in tension — they reinforce each other. That story resonates especially strongly in a U.S. market where CMOs and legal teams are increasingly asked to align on data strategy.
Recognized by customers. Validated by the market.
In February 2026, G2 — the world’s largest software marketplace, reaching over 100 million buyers annually — named both Usercentrics and Cookiebot by Usercentrics in its 2026 Best Software Awards for Data Privacy. The two products placed fifth and seventh respectively, making Usercentrics the top-ranked consent management platform in the entire G2 list. The recognition is driven entirely by verified customer reviews.
U.S. brands including Pinterest, StackAdapt, HelloFresh, and Sixt already rely on Usercentrics to manage consent and power their data performance
For U.S. buyers evaluating privacy vendors, that breadth of customer validation — from SMBs using Cookiebot to enterprises using the full Usercentrics suite — reflects a platform that scales with the business.
Compliance infrastructure that shapes business performance
The evidence is in: companies that invest in robust consent and data infrastructure outperform those that treat it as an afterthought — with better data quality, stronger audience relationships, more efficient ad spend, and a brand reputation built on real trust.
Consented first-party data is more accurate, more durable, and increasingly more valuable than third-party data as privacy regulations tighten and platform data standards evolve. The businesses winning the next era are the ones building their data stack on a foundation of meaningful user consent.
With our New York and Buenos Aires offices, Usercentrics is bringing that infrastructure — and the expertise to deploy it — directly to marketing teams, CMOs, data officers, and their agencies across the Americas.
Let the next chapter begin.
Navigating the U.S. data privacy landscape? U.S. privacy laws are evolving fast. Talk to one of our experts to see how you can manage consent, stay compliant, and build trust with your users.
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