Privacy policies and understanding personal data and collection
What is personal data?
Most websites and apps collect functional, statistical, or marketing data via cookies and other tracking technologies. Privacy laws typically define this information as the personal data of the users from whose online activities it’s collected. Such data can be used to identify an individual, so it is legally protected. Personal data can include information like:
- First and last name
- Email address
- Account username
- Phone number
- Browsing history
- Credit card number
- IP address
Some personal data is also classified as “sensitive” if it could be used to inflict harm, such as health information, religious affiliation, sexual orientation, or racial background.
How do I know what cookies my website uses?
Users’ privacy rights
- Who is collecting the information, who their representative is, and their contact information
- The purpose(s) and method(s) for collecting the information
- The categories and specific information is being collected
- The legal basis or legitimate interest for the data collection
- Any third parties used to collect the information or with it may be shared
- The contracts or adequacy agreements with any third parties that will access the data
- The safeguards in place to protect the information
Privacy laws typically protect consumers by stipulating that those who decline the collection or processing of their personal information cannot be denied access to products or services, or otherwise discriminated against by a company, for refusing consent for data collection or use.
Legal requirements and risks
Third-party services and privacy policies
This can include in-page or in-app advertising, analytics services, ecommerce or app store usage and more. Services from large companies like Apple, Google, Facebook and Amazon are very widely used, and all of those require the companies that use their services to communicate with visitors or users what data they collect, for what purposes, and what is done with it.
DIY, copy, or policy generator
Data Processing Services
We also regularly update the database, so the technologies included are up to date, helping maintain your privacy compliance and the seamless access to relevant information for your users. Companies can and should adjust these templates according to their operational needs.