UDG
Description
UDG is a leading agency for digital marketing and sales transformation in the DACH region.
Since the end of 2024, it has been part of the creative, technology and media agency group MSQ with more than 1,850 employees in 22 locations. With 350 employees based in Germany and Spain, UDG supports clients worldwide, including Porsche, Bosch and Fendt.
UDG’s services and solutions include consulting, strategy, creation, content, marketing technology, CRM, data and analytics for all aspects of the customer experience. With this service portfolio, UDG plans, develops, operates and optimises seamless customer journeys across all digital touchpoints. Clients can work with MSQ agencies on an individual basis or with a collaborative team that is specifically tailored to their needs.
UDG implements digital experiences using Contentful, Crownpeak, Sitecore, Shopware, Storyblok and TYPO3, among others. In addition, UDG teams deliver world-class content processes, creative services and data-driven marketing solutions. UDG’s CX services are Google-certified for Conversion Rate Optimization (CRO) and improve websites, mobile experiences and eCommerce channels.
UDG has an active and close partnership with Usercentrics for more than 5 years and is repeatedly certified as a Usercentrics expert.
Comprehensive Compliance and Customization: Our approach to successful and secure consent management starts with a thorough compliance audit to ensure your practices align with data protection regulations. We then select and implement a privacy-compliant consent solution tailored to your specific needs. Our services include optimal configuration and consent rate optimization, making your platform both effective and user-friendly. Our data strategy, protection, and ethics ensure your data is future-proof.
End-to-End CMP Partnership: As your CMP partner, we guide you from requirement analysis through to conception, implementation, maintenance, and continuous development. We begin with a detailed requirements phase, laying the foundation for a professional CMP design and execution. We consolidate your needs from all departments into a coherent concept that is understandable and acceptable to all stakeholders. Our certified expertise in all major tag management systems ensures seamless implementation and ongoing support.
Optimization and Education: Our team provides guidance and training to empower you for independent development. By integrating, adapting, and configuring your Usercentrics CMP, we review your current setup, provide actionable recommendations, and offer personalized training sessions. This ensures your consent management platform remains robust and fully optimized.
Adaptation to Modern Digital Commerce and Ongoing Support: In today’s digital commerce environment, where user-generated data is processed on servers worldwide, data protection and consent management have become increasingly complex and crucial. We help you navigate this landscape by integrating, adapting, and configuring your Usercentrics CMP. Our services include reviewing your current integration, offering actionable recommendations, and providing individual training. We continuously support you in overcoming the challenges of data collection on websites and third-party function integration, ensuring your consent management remains updated, effective, and compliant.
PIA UDG has an active and close partnership with Usercentrics for more than 5 years and is repeatedly certified as a Usercentrics expert.