
Adelina Peltea

Adelina Peltea
CMO
Adelina Peltea stands at the forefront of marketing innovation as the Chief Marketing Officer at Usercentrics. Her vision and expertise are pivotal in steering the company towards its ambitious goal of transforming the internet. Her leadership is rooted in the belief that businesses can flourish while prioritizing privacy and respecting individuals’ data consents, embodying the future of privacy-led marketing in the digital age.
With over a decade of experience holding leadership positions in high-growth B2B SaaS companies across the globe, Adelina is a well-rounded marketing leader and a recognized specialist in Product-Led Growth.
You can find Adelina on:
Articles (6)
Guide
Sep 26, 2024
Marketing data management: Benefits and best practices
Learn the ins and outs of marketing data management, the many benefits it can provide for your business, and best practices for data handling in 2024.
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Guide
Sep 26, 2024
Social media compliance 101: Ensuring your online presence meets privacy standards
Social media compliance means following the rules when using social media. But it's not that simple in a privacy-first era. Here’s what you need to know.
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Guide
Sep 26, 2024
Marketing data privacy and compliance: best practices in 2025
Data privacy is an essential component of marketing. Learn how to ensure your company remains compliant with the latest data privacy laws.
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Article

May 8, 2024
Is Privacy-Led Marketing the solution to the cookieless future?
Third-party cookies have been a major source of user data that companies need for marketing operations. That’s changing, driven in part by changes from companies like Google. Learn how companies can use Privacy-Led Marketing with consent. Improve performance with consent and get the data you need.
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Article

Apr 22, 2024
What is consent-based marketing? Benefits and tips for marketers
Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.
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Article

Feb 24, 2021
Dark patterns: What you need to know and examples
Dark patterns manipulate user behavior and are bad customer experience, as well as being strongly frowned upon by regulators, as they can negate valid consent. We look at examples of dark patterns and how you can prevent them to maintain trust.
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