
Adelina Peltea

Adelina Peltea
CMO
Adelina Peltea stands at the forefront of marketing innovation as the Chief Marketing Officer at Usercentrics. Her vision and expertise are pivotal in steering the company towards its ambitious goal of transforming the internet. Her leadership is rooted in the belief that businesses can flourish while prioritizing privacy and respecting individuals’ data consents, embodying the future of privacy-led marketing in the digital age.
With over a decade of experience holding leadership positions in high-growth B2B SaaS companies across the globe, Adelina is a well-rounded marketing leader and a recognized specialist in Product-Led Growth.
You can find Adelina on:
Articles
Article

Mar 17, 2025
The new era of Privacy-Led Marketing in the US
The US is undergoing a major shift toward privacy-led marketing, driven by data breaches, evolving consumer expectations, and stricter regulations. Businesses must balance personalization with transparency, leveraging privacy-focused technologies and ethical data practices.
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Article

May 8, 2024
Is Privacy-Led Marketing the solution to the cookieless future?
Third-party cookies have been a major source of user data that companies need for marketing operations. That’s changing, driven in part by changes from companies like Google. Learn how companies can use Privacy-Led Marketing with consent. Improve performance with consent and get the data you need.
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Article

Apr 22, 2024
What is consent-based marketing? Benefits and tips for marketers
Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.
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Guide
Mar 26, 2025
Understanding marketing attribution: Connecting customer touchpoints to revenue
Marketing attribution is a crucial step in analyzing the impact of your marketing tactics. Learn how it can help you grow your business.
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Guide
Jan 30, 2025
What you need to know about enhanced conversions in Google Ads
Learn all about enhanced conversion in Google Ads, why implementation is a best practice, and how to set it up to get accurate conversion data.
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Guide
Dec 5, 2024
The most common social media privacy issues and how to stay safe online
Learn about common social media privacy issues and how to achieve compliance with global privacy laws to protect your company’s and customers’ data.
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Guide
Nov 22, 2024
Protected Audience API: Privacy-Led Marketing for a future without cookies
Learn about Google’s Protected Audience API—a privacy-led marketing tool that respects user data. Discover how to support privacy compliance and optimize your strategy.
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Guide
Nov 22, 2024
Understanding the Google Topics API: A guide to Privacy-Led Marketing for advertisers
Explore the Google Topics API as a tool for targeted ads that balances data needs and user privacy. Learn its benefits for marketers.
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Guide
Nov 7, 2024
Comprehensive guide to privacy-first marketing
earn everything you need to know about privacy-first marketing, from complying with key regulations to great user experience to expert tips and strategies.
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Guide
Nov 4, 2024
How to create a privacy policy for Google Ads
Learn everything you need to know about creating a privacy policy for Google Ads and staying legally compliant in your marketing practices.
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Guide
Oct 30, 2024
Facebook and GDPR: What you need to know to be GDPR-compliant
Learn about the best practices for GDPR compliance and Facebook privacy policies to maintain advertising compliance when using Facebook services.
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Guide
Oct 30, 2024
Common privacy issues in digital marketing and best practices to prioritize Privacy-Led Marketing
Explore privacy issues in digital marketing and learn best practices to protect your data and build trust with customers.
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Guide
Oct 29, 2024
How to create a privacy policy for Facebook lead ads
Learn everything you need to know about creating a privacy policy for Facebook ads and staying compliant on the platform.
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Guide
Oct 29, 2024
What is the future of measurement in the Privacy-Led Marketing era?
What is the future of measurement? Privacy laws affect the data those engaged in marketing activities can use Learn new strategies for Privacy-Led Marketing.
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Guide
Oct 28, 2024
LinkedIn and GDPR: A guide to best practices for marketers
Learn how the GDPR impacts your LinkedIn marketing efforts and discover best practices to support privacy compliance, build trust, and protect your ad strategy.
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Guide
Oct 28, 2024
CCPA compliance for Google Ads: What you need to know
Data privacy compliance goes beyond websites: advertisers who collect data are also responsible. Google Ads CCPA compliance can be critical to your business.
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Guide
Oct 16, 2024
Understanding LinkedIn Ads privacy policies for lead generation forms
Wondering if you need a LinkedIn Ads privacy policy? Learn about requirements, mistakes to avoid, and how to create a custom privacy policy for your business.
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Guide
Oct 14, 2024
Marketing compliance checklist for 2024
Staying compliant with evolving marketing regulations is a challenge. Use our marketing compliance checklist to stay ahead of the game.
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Guide
Oct 2, 2024
A comprehensive guide to email marketing privacy policies
Find out what you need to include in your email marketing privacy policy and why it’s so important to remain compliant with the latest marketing regulations.
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Guide
Sep 26, 2024
Marketing data management: Benefits and best practices
Learn the ins and outs of marketing data management, the many benefits it can provide for your business, and best practices for data handling in 2024.
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Guide
Sep 26, 2024
Social media compliance 101: Ensuring your online presence meets privacy standards
Social media compliance means following the rules when using social media. But it's not that simple in a privacy-first era. Here’s what you need to know.
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Guide
Sep 26, 2024
Guide to big data marketing and better consumer insights
Find out what big data marketing is and why it matters. Use this guide to improve your consumer insights and marketing strategies.
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Guide
Sep 26, 2024
Marketing data privacy and compliance: best practices in 2025
Data privacy is an essential component of marketing. Learn how to ensure your company remains compliant with the latest data privacy laws.
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Guide
Sep 26, 2024
Google Analytics 4 data retention: Maximize insights while respecting privacy
Learn about GA4 data retention, how to set it up, its impact on your analytics, and ways you can increase retention period along with alternative solutions.
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Guide
Sep 26, 2024
Learn about the GDPR and marketing in 2025
Data is one of the most valuable business assets in 2025. Find out how the GDPR regulation affects digital marketing and data management best practices.
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