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While Google is no longer phasing out third-party cookies in Chrome, the broader shift away from third-party cookie tracking is still underway. In this guide, we explain how third-party cookies are used in marketing, why they’ve become increasingly problematic, what this means for privacy-led marketing, and better alternatives for today and as the digital and regulatory landscapes evolve.

Find out what a GDPR data controller is, how controllers differ from processors, and why decision-making power matters. We look at core responsibilities, joint controllership, common misclassification risks, and practical GDPR compliance steps, with emphasis on accountability, consent management, and enforcement focus.

The Global Privacy Control (GPC) is an initiative to give individuals control over their personal data online and standardize signaling of consent preferences. It offers a universal opt-out signal for data privacy preferences and can automate opt-in or out of the use, sale, or sharing of users’ data.

The GDPR fines that make headlines do so because of their high monetary values, and the big-name companies usually involved. We look at why companies may be fined, who is responsible for enforcement and compliance, and how companies can protect themselves against GDPR violations.

Server-side tagging and server-side tracking shift analytics and advertising data collection from the browser to a secure server, giving businesses more control, higher data quality, and stronger privacy compliance. As third-party cookies fade out, server-side tagging supports consent-based analytics, ads measurement, and first-party data strategies.

First-party data personalization is built on data that customers share directly with your company through browsing, purchases, and saved preferences. When collected transparently and used with consent, this data supports personalization that is both effective and privacy-compliant.

Standard Contractual Clauses (SCCs) enable lawful international data transfers while maintaining GDPR-level protections. This guide helps businesses protect data, build trust, and operate globally by explaining what SCCs are, why they’re important, and how to implement them.