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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.

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Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
As cookies disappear and consent rules tighten, marketing measurement is getting harder. This article explains the differences between multi-touch attribution (MTA) and marketing mix modeling (MMM), when each model works best, and how a hybrid approach can restore clarity, confidence, and long-term insight.
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Article
Thinking about switching to server-side tracking? Learn where it excels, where it can fall short, and how to avoid common issues. This post explores seven core limitations and how you can overcome them with the right strategy and tools.
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Press
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Article
Every external vendor that handles personal data collected by your company introduces privacy risk. This guide explains GDPR third-party risk management, including key legal obligations and practical strategies to keep your organization compliant and protected.
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Article
Learn how to refresh user consent the right way with GDPR re-permissioning. This guide covers when and why you might need to re-permission, how to design clear, value-driven campaigns, and how to boost engagement while staying compliant with the GDPR.
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Case Study
REMONDIS Sweden AB operates nationwide recycling and reuse services across Sweden, supporting both industrial and household waste streams. As regulatory obligations increased and its digital footprint expanded, the company required a consent management platform that could support GDPR compliance while improving the quality of consented data. By implementing Cookiebot CMP, REMONDIS strengthened their GDPR compliance, prepared for upcoming regulatory requirements, and increased cookie consent acceptance rates across its websites, resulting in more actionable analytics data.
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Article
Our comprehensive guide explains how the California Consumer Privacy Act (CCPA) applies to businesses in and outside the state and how it impacts their data processing activities. We explore legal definitions, consumer rights, compliance requirements, and outline what changes with the 2025 updates.
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Article
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Article
As cookies disappear, marketers will no longer be able to rely on third-party data. We explore what’s driving the shift, why it matters, and how to rethink data collection, targeting, and measurement for long-term resilience.
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