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Data privacy in e-commerce is shifting, and online retailers need to understand increasing consumer expectations and new consent requirements. Let’s explore the impact of the new rules of the game on digital advertising and the strategies retailers must adopt to comply while still thriving in a competitive market.

Many mobile app teams believe they have a data problem. In reality, they often have a consent problem. When consent signals are weak, incomplete, or misconfigured, revenue, attribution, and optimization all suffer, and compliance becomes a performance issue.

The UK General Data Protection Regulation (UK GDPR) is the cornerstone of data protection in the United Kingdom. Together with the Privacy and Electronic Communications Regulations and Data Protection Act 2018, it governs how organizations collect, use, and secure personal data. Learn what the UK GDPR requires by law, how it differs from the EU GDPR, and how to achieve and maintain UK GDPR compliance.

A data protection audit is a key measure to support data privacy compliance, prevent organizational risks, and build customer trust in a competitive market. This article discusses best practices for preparing, planning, and conducting privacy audit activities, plus helpful tools.

Data clean rooms provide a secure environment for marketers to analyze and share data while respecting data privacy. This article explains how they enable cross-partner insights and measurement in a cookieless world.

As cookies disappear and consent rules tighten, marketing measurement is getting harder. This article explains the differences between multi-touch attribution (MTA) and marketing mix modeling (MMM), when each model works best, and how a hybrid approach can restore clarity, confidence, and long-term insight.

Thinking about switching to server-side tracking? Learn where it excels, where it can fall short, and how to avoid common issues. This post explores seven core limitations and how you can overcome them with the right strategy and tools.