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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.

Resources

Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
The IAB Transparency and Consent Framework (IAB TCF v2.2) is the standard to enable GDPR and ePrivacy compliance in digital advertising and has become required by Google in Europe. This guide explains its evolution, key updates, compliance requirements, and why choosing an IAB-approved consent management platform (CMP) supports both trust and growth.
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Case Study
Wellster Healthtech Group operates multiple brands and subdomains with complex user flows across regulated markets. But customers were seeing the consent banner repeatedly within a single session, creating friction, interrupting testing, and affecting user experience. Implementing Usercentrics’ Cross-Device Consent Sharing workaround for consent transfer across subdomains eliminated duplicate prompts in the same journey.
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Article
Starting October 31, 2025, Microsoft Clarity will begin enforcing consent signal requirements for visitors from the EEA, UK, and Switzerland. This aligns with recent industry standards, such as Google Consent Mode and Microsoft UET Consent Mode. This update highlights the growing importance of privacy-compliant data tracking and consent management across major analytics and advertising platforms.
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Case Study
The Datalemon agency chose Usercentrics Cookiebot to help power their client UoPeople’s website data tracking with customized consent banners and server-side tracking.
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Article
Wondering what GDPR compliance really costs in 2025? This guide breaks down typical expenses, from software and training to legal fees and fines, so you can budget effectively, avoid surprises, and stay compliant without overspending.
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Article
A well-run data privacy program helps keep your organization privacy-compliant, efficient, and trusted. It’s not just about regulatory requirements; it’s about showing users their data is safe with you.
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Article
Server-side data collection puts businesses in control of how data is handled. Compared to client-side tracking, it reduces data loss, strengthens compliance, and builds trust by helping to ensure only consented data is processed, delivering cleaner insights for privacy-first growth.
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Event
Meet Usercentrics at International Search Summit Barcelona 2025! Don’t miss Iselin Høie’s session “Beyond the Cart: How Lead Gen Marketers Can Succeed Globally in a Click-to-Convert Ad Ecosystem” and join our exclusive Pre-Party at L’Aquarium Barcelona.
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Event
Join us on November 6 for an online summit designed for marketers ready to move past guesswork, blind spots, and crumbling attribution models.
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