Buyer’s Guide: Consent Management Platform

Regulations such as the General Data Protection Regulation (GDPR), the IAB Transparency and Consent Framework or the latest ECJ ruling set new standards for data protection, security and compliance worldwide. This poses new challenges for website and app operators.

Are you a website or app operator and are currently looking for a Consent Management Platform (CMP)? Or would you like to have a general overview on what is important when choosing a provider? Then this guide with a CMP checklist and an integrated template for a RFI is the perfect starting point.

Since the GDPR came into force in May 2018, user consent has become the most important legal basis for the use of advertising and marketing technologies.

Start now by asking your users if you may collect their data. You can ask for consent for a wide range of purposes, from the use of technologies for analytics or displaying personalized ads and banners.

A good CMP not only informs users about data processing and helps website operators to obtain, manage, document and forward consent, but it should also be easily and fully customizable. So you can make sure that layout, colors and texts are in line with your overall CI.

1. What is a Consent Management Platform and why do I need it?
2. What criteria do I have to consider when choosing a Consent Management Platform? What must a good Consent Management Platform be capable of?
3. CMP Checklist and Best Practice RFI Template for you to download