Data privacy is more visible in some sectors than others. It may not be top of mind to someone buying a t-shirt online, for example. However, for a financial services company, in addition to strict regulation, customers are always aware of and concerned about the security and privacy of their activities and data.
In addition to the European Union’s General Data Protection Regulation (GDPR), Germany has additional country-specific laws. Bilthouse Group needs to be always aware of and compliant with these regulations, and needed a partner that specialized in them as well.
Smart companies know the long-term value of building and strengthening customers’ trust by protecting their data, complying with consent requirements, and respecting consent choices. As Jannes Krüger, Senior SEA Manager for Bilthouse Group, commented, “Customer trust and the legally compliant handling of our customers’ data are very important to us, especially because we work with very sensitive customer data as financing advisors.”
In selecting Usercentrics, Bilthouse Group appreciated that Usercentrics was also a German-based company, sensitive to the specifics and ongoing changes in data protection law. Another factor was the Consent Management Platform’s (CMP) simplicity of use, enabling fast implementation and full customization of the CMP’s banners. Coupled with its user-friendliness Bilthouse Group appreciated the CMP’s comprehensive functionality like the Data Processing Services database, and seamless integrations, like with Google Tag Manager.
Usercentrics Customer Success team is always available to provide fast, expert support, whether it’s responding to questions or assisting with adding additional data processing services. The team knows it’s important to enable customers to stay focused on their core business.
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