Summary
Bilthouse Service GmbH is an independent German-based real estate financing brokerage. They are a leader in Germany’s B2C segment for mortgage brokerage, with a large network of experts around the country. Their headquarters are in Hamburg, and the company’s 400-plus employees are also located at offices in Berlin, Munich and Frankfurt.
Bilthouse Group came on board with Usercentrics in March 2022 and they currently use the CMP on six domains.
Challenge
Working in financial services, security and regulatory compliance are paramount for Bilthouse Group and their customers. The GDPR is their main area of regulatory focus for data privacy.
We talked to Jannes Krüger, Senior SEA Manager for Bilthouse Group, about what they were looking to achieve with Usercentrics. He noted, “We want to build and maintain customer trust in our brand, measure and improve the consent rate, and benefit from the ease of CMP implementation.”
Further to the importance of data privacy compliance, Krüger specifically commented that, “Customer trust and the legally compliant handling of our customers’ data are very important to us, especially because we work with very sensitive customer data as financing advisors. Accordingly, we want to comply with the legal requirements and the wishes of our customers.”
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.
Flexible and user-friendly configuration
Ensure the team (technical or not) can implement and customize the CMP, as well as ensuring ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
We asked Krüger about the company’s consent management platform selection process and reasons for choosing Usercentrics. “Usercentrics offers simple and comprehensive functionality, and, as a company based in Germany, is all the more sensitive to possible peculiarities of German data protection law.”
Of the Usercentrics implementation, Krüger noted that “we could implement and set up the CMP very fast.” Bilthouse Group’s main focus for customization was the banner colors and texts. The team also appreciated the visual display options, ease of Google Tag Manager implementation, and DPS database, noting “it is very helpful and simplifies the creation of new data processors in the CMP.”
