Summary
Challenges:
- Use of multiple consent compliance systems across different products.
- Inherited legacy including a variety of digital products, websites, and apps.
- Implementation of an ambitious company growth strategy.
Goals:
- Simplifying consent management for teams and end users.
- Reliable privacy compliance that will continue to scale.
- Improved consent user experience with transparency.
Results:
- Fast web and mobile implementation without disruptions.
- Streamline and centralized privacy compliance governance to benefit the Product and Development teams.
- The solution will scale with the company’s ambitious growth.
The company
DISH Digital Solutions GmbH is based in Düsseldorf, with satellite offices in Munich and Berlin. Operating across Europe, DISH provides competitive digitalization solutions for the hotel, restaurant, and catering (HoReCa) industries. Currently, more than 320,000 restaurateurs use DISH digital solutions for their business.
The challenges
As an expanding and evolving digital solutions company, DISH had a portfolio of disparate products that were all using consent compliance systems. With an aim of simplification for their teams and end users, DISH turned to Usercentrics to streamline and implement an improved user consent experience.
It’s an exciting time for DISH as they implement their ambitious business growth strategy. In a short period of time, they have acquired Dutch market leader Eijsink and rolled out DISH POS, an integrated point of sale (POS) solution, in four European countries.
However, this all meant an array of different digital products, websites, and apps that were inherited and needed to be maintained by the DISH team.
What were the key priorities and goals for this project?
As a fast-growing business navigating a lot of change, the DISH team had clear needs and requirements for their consent solution.
Providing safe and easy to use solutions
Ensuring a secure and frictionless user experience for DISH customers and their end users was crucial.
Achieving compliance
Operating across Europe, cookie compliance is a central aspect of their business and legal obligations, with the GDPR and TTDSG in particular.
Being transparent
DISH understands that being open and honest about marketing trackers and services is key to building trust with their customers and end users.
Product improvements
DISH constantly collects statistical data to inform product improvements, and they want to be upfront with users about that.
Centralized privacy compliance governance
The goal was to streamline and centralize privacy compliance governance to make life easier for the Product and Development teams.
Why DISH chose Usercentrics
Peter Blömke, Head of Digital Analytics at DISH, explains, “We started using Usercentrics consent management platform (CMP) for one new front end in late 2021. Immediately, it was clear to everyone involved that using Usercentrics as a CMP was bringing multiple benefits.”
Consequently, DISH decided to extend their collaboration with Usercentrics and introduce the CMP across their entire product portfolio. That comprised two mobile apps and over 15 website domains.
Results that we achieved
The DISH team quickly realized benefits to Usercentrics CMP. Here’s what they found with their expanded rollout.
Ease of use
The overall user experience improved exponentially, which positively impacted consent rates and trust in the brand.
Streamlined solution
The consent banner design, functionality, and contents were streamlined across all DISH products, drastically improving the team’s efficiency and productivity.
Simplified privacy compliance
Central consent management for all their digital products and the ability to dynamically scan for changes and apply updates made data privacy compliance so much easier.
Exemplary support
The Usercentrics experts eased the onboarding process and ensured quick implementation. The dedicated Support team was always on hand to help and resolve any issues quickly.
Customized consent banner
Customizing the consent banner was as simple as picking colors and setting a logo for DISH. While there are many more customization options, the simple design worked perfectly for them.
How did we do? A final word from our valued client
“We are very happy to have chosen Usercentrics CMP for our front ends. The product and its features, the ease of implementation, and the support team are phenomenal. Being able to centrally manage the cookie compliance of all our front ends, scan for changes, apply updates, and much more, has made it drastically easier for us to be data privacy compliant,” said Peter Blömke, Head of Digital Analytics, DISH Digital Solutions GmbH.