SAG Digital loves innovation. As part of the Swiss Automotive Group (SAG) their focus is coming up with technical solutions for the multi-billion Euro future automotive ecommerce market. They value their users and their right to privacy, and want to provide them with transparent, user-friendly consent management options. At the same time, as part of a data-driven conglomerate, they understand the importance of data collection and processing for their business. Achieving balance is the key to ongoing business success and long-term user relationships.
With over a dozen websites to manage, SAG Digital wanted a solution that was easy to set up and didn’t require a lot of resources to maintain. Automation and a solution that handled the heavy lifting of maintaining regulatory compliance were big goals. The company also had an established tracking setup in place, so they needed to ensure adding a consent management platform wouldn’t disrupt existing networks, and could seamlessly handle new data processes services that they added. A solution that boosted website performance was also part of their wish list. Usercentrics delivered on both, and the team looks forward to adding an app as well.