IAB TCF 2.0 and Performance Marketing - Intro, Implementation & Impact
The countdown is on: On August 15, the International Advertising Bureau (IAB) Europe will launch its updated TCF 2.0. This new version intends to create a standard for how companies, publishers, advertisers, agencies and AdTech providers can continue to make use of programmatic advertising without violating the GDPR. Now that even Google and other companies such as Criteo, Taboola, etc. have announced to join this initiative, it is only a matter of time until TCF 2.0 will become the prevailing market standard. In the future, it will therefore no longer be possible to display advertising via those providers unless the IAB Transparency & Consent String (TC String) is attached. However, this TC String can only be generated with an IAB-certified Consent Management Platform (CMP).
In our webinar you will learn everything you need to know about TCF 2.0, how to technically implement the framework with the help of a CMP and what companies need to consider in general.
What to expect
- The most important facts and background information on the new TCF 2.0
- What does TCF 2.0 mean for publishers, advertisers or agencies?
- The solution: A Consent Management Platform (CMP)
- Checklist: What you need to know as a website operator to be fully prepared for TCF 2.0
Who is the webinar addressing?
Corporate lawyers, marketing and IT professionals, website operators and agencies