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Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Case Study
Evensen Marketing is a Norwegian freelance marketing agency specializing in Google Ads management, optimization, and consulting to help businesses succeed with digital marketing. Led by Ravn Sebastian Evensen, who has advised over 500 Google Ads accounts for major Norwegian agencies and now works with 20+ brands including global names like Dermalogica. We deliver efficient ad spend, increased visibility, and measurable results through Google Ads, newsletter and have a strategic partnership with Profitmetrics.
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Press
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Article
Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.
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Article
The performance of Amazon Ads now depends on how you manage user consent. This guide explains where e-commerce teams go wrong, how it impacts ROAS, and how to fix it with a unified, cross-platform consent strategy.
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Article
Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.
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Article
The EU AI Act was adopted in March 2024, making it the world’s first comprehensive AI regulation. In March 2026, the European Parliament also approved the EU’s signature of the Council of Europe’s Framework Convention on Artificial Intelligence — the first legally binding international AI treaty. Usercentrics examines what these regulations include, who they affect, and what they mean for data privacy compliance.
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Article
The Children’s Online Privacy Protection Act (COPPA) is a U.S. federal law protecting the personal information of children under 13 online. This overview covers how COPPA defines personal information, who must comply, parental consent requirements, enforcement, and the FTC’s 2025 Rule amendments, the first major update to COPPA’s regulations in over a decade.
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Article
Collecting personally identifiable Information (PII) from users is the backbone of data analytics in most organizations. Depending on the business purpose, PII ranging from email addresses to health records can help deliver services, build relationships, and enable more personalized experiences. This guide provides a PII compliance checklist to help you protect user data and avoid regulatory fines from global data privacy regulations.
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Article
Usercentrics is opening its North American headquarters in New York City, marking a major step in its U.S. expansion. Already trusted by 2.4 million websites worldwide, the global consent and data privacy leader is now bringing its full suite — spanning cookie consent, server-side tracking, AI governance, and audience activation — to U.S. marketers and enterprises.
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