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Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
Originally a 1967 wiretapping law, CIPA is now central to a surge of U.S. privacy litigation targeting websites that deploy cookies, pixels, and session replay tools without prior user consent. We look at CIPA’s legal framework, key sections, how it differs from the CCPA, compliance, penalties, and how a consent management platform can reduce exposure.
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Case Study
Evensen Marketing is a Norwegian freelance marketing agency specializing in Google Ads management, optimization, and consulting to help businesses succeed with digital marketing. Led by Ravn Sebastian Evensen, who has advised over 500 Google Ads accounts for major Norwegian agencies and now works with 20+ brands including global names like Dermalogica. We deliver efficient ad spend, increased visibility, and measurable results through Google Ads, newsletter and have a strategic partnership with Profitmetrics.
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Press
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Article
The California Privacy Protection Agency, now publicly known as CalPrivacy, is California’s privacy watchdog. The Agency has broad powers to audit businesses, enforce privacy law, and shape regulations. This article explains what it does, why it matters, and what businesses need to know to avoid penalties and fines as enforcement ramps up.
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Article
Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.
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Article
California’s privacy laws set a high bar with obligations for businesses that handle consumer data. This guide covers everything your CCPA/CPRA privacy policy must include, making sure it stays up to date, and what it takes to stay on the right side of the enforcement.
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Article
The performance of Amazon Ads now depends on how you manage user consent. This guide explains where e-commerce teams go wrong, how it impacts ROAS, and how to fix it with a unified, cross-platform consent strategy.
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Article
Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.
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Article
The EU AI Act was adopted in March 2024, making it the world’s first comprehensive AI regulation. In March 2026, the European Parliament also approved the EU’s signature of the Council of Europe’s Framework Convention on Artificial Intelligence — the first legally binding international AI treaty. Usercentrics examines what these regulations include, who they affect, and what they mean for data privacy compliance.
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