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Dark Patterns: Definitions, Examples, and Regulatory Risks

Dark patterns manipulate user behavior and are bad customer experience. In addition to carrying significant regulatory risk, they can negate valid consent. We look at examples of dark patterns, enforcement against them, and how you can prevent them to maintain trust.

UK Data (Use and Access) Act 2025: What’s Required for Compliance Now

The UK’s Data (Use and Access) Act 2025 (DUAA) is now substantially in force. This guide covers the key compliance changes for businesses. Those include the new recognised legitimate interests lawful basis, updated cookie and PECR rules, automated decision-making reform, expanded ICO enforcement powers, and fines now aligned with UK GDPR levels of up to 4 percent of global annual turnover.

Five Consent Banner Layouts, Including the New Compact Widget

Usercentrics CMP now supports five consent banner layout formats, from full-screen overlays to the new compact Widget. Each is designed for a different site experience while running on the same compliance engine. Learn when to use each format and how to configure them for EU and U.S. audiences.

Texas Data Privacy and Security Act (TDPSA): An Overview

The Texas Data Privacy and Security Act (TDPSA) gives Texas residents rights over their personal data, including the right to access, correct, delete, and opt out of its sale or use in targeted advertising. Businesses operating in Texas should understand what the law requires and how to meet those obligations.

More consented data, better campaigns: how evensen marketing pushed nunataq’s opt-in rate from 50% to 73%

Evensen Marketing is a Norwegian freelance marketing agency specializing in Google Ads management, optimization, and consulting to help businesses succeed with digital marketing. Led by Ravn Sebastian Evensen, who has advised over 500 Google Ads accounts for major Norwegian agencies and now works with 20+ brands including global names like Dermalogica. We deliver efficient ad spend, increased visibility, and measurable results through Google Ads, newsletter and have a strategic partnership with Profitmetrics.

Usercentrics Appoints Pawan Hegde as COO and Promotes Elena Ignatova to CPTO

Universal Consent Explained for Privacy-Conscious Businesses

Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.

Amazon Consent Signal: What E-commerce Teams Need To Know

The performance of Amazon Ads now depends on how you manage user consent. This guide explains where e-commerce teams go wrong, how it impacts ROAS, and how to fix it with a unified, cross-platform consent strategy.

Building a stronger voice for Europe’s consent infrastructure

Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.

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