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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.

Resources

Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
Understanding Google consent management platform (CMP) requirements in the context of the TCF v2.2 is crucial for businesses and their digital advertising. We explore how to select a Google-certified CMP partner to navigate advertising privacy compliance in the EU, EEA, and UK and integrate with Google’s advertising services.
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Event
At the Global Virtual MarTech Summit, Tilman Harmeling from Usercentrics shares insights on “AI & Data Privacy: How Brands Can Win Back Consumer Trust.” Learn why 44% of consumers say transparency drives trust, how AI reshapes expectations, and how privacy can become a growth driver.
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Article
We explore the GDPR’s global reach and its implications for Australian businesses. Get clarity on when the GDPR applies, key compliance requirements, and consequences of noncompliance, and differentiation from Australia’s Privacy Act. We also provide practical tips and best practices for achieving and maintaining GDPR compliance.
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Article
From consent management to secure data handling, GDPR requirements shape proper CRM usage. This guide shows you how a compliant CRM can help you protect data, meet legal standards, and win customer trust.
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Press
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Whitepaper
New consumer research reveals how Gen Z is rewriting the rules of digital trust. It shows a generation that carefully weighs who earns their trust, when they share information, and what brands must do to stay relevant.
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Article
The Digital Markets Act (DMA) has reshaped how large online platforms — and their millions of business customers — handle privacy, transparency, and user consent. This guide explores DMA compliance requirements, its impact on user experience and privacy, technical aspects like APIs and CMS integration, risks of noncompliance, and practical steps for companies to build trust and growth.
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Article
A CMP is an essential tool for app and game publishers to meet evolving privacy requirements, maintain ad monetization, and deliver great user experience. Selecting the right CMP involves assessing compliance needs, monetization, usability, and technical support. We look at key considerations for app and game publishers to determine which CMP is right for their growing businesses.
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Article
Understanding the difference between PHI and PII isn’t just regulatory semantics. It determines which privacy compliance frameworks apply to your business, what security controls you need, and the penalties you face for getting it wrong.
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