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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.

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Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.
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Article
Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.
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Event
Podcast series: Consented Episode 3
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Event
Join us at SOM Online Konferenz 2024 for our presentation on maximizing consent and ROI with Google Consent Mode v2 (in German).
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Article
Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).
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Article
When a user visits a website for the first time, a cookie banner will appear, informing the user about the processing of personal data.
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Article
The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).
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Article
Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.
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Article
Reveal the showdown of the CMP: Google vs. Usercentrics. Dive into a comprehensive comparison of features and benefits to make an informed choice for your app’s privacy needs.
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