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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.
Mar 15, 2024
Mastering conversion modeling: Tracking user data in a cookie-free era
Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.
Mar 13, 2024
Everything you need to know about data anonymization
Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.
Mar 28, 2024
Online
Is Privacy-led Marketing the solution to the Cookieless future?
Podcast series: Consented Episode 3
Mar 19, 2024
Online
Join Usercentrics at SOM Online Konferenz 2024
Join us at SOM Online Konferenz 2024 for our presentation on maximizing consent and ROI with Google Consent Mode v2 (in German).
Mar 5, 2024
What is a sovereign cloud why is it important for your data protection strategy?
Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).
Mar 5, 2024
Why you need a cookie banner
When a user visits a website for the first time, a cookie banner will appear, informing the user about the processing of personal data.
Feb 28, 2024
California Privacy Rights Act (CPRA) enforcement is starting: what you need to know
The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).
Feb 23, 2024
Implementing consent for Google ads personalization: A comprehensive guide to the Google Ads compliance alert
Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.
Feb 23, 2024
A CMP is a must for app and game publishers: Which one is right for you?
Reveal the showdown of the CMP: Google vs. Usercentrics. Dive into a comprehensive comparison of features and benefits to make an informed choice for your app’s privacy needs.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Online
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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