A good ROAS depends on your industry, profit margins, and advertising costs. Generally: 1.0 or lower — losing money on ads 2.0 – 4.0 — average, depending on the industry 4.0+ — strong performance, especially for ecommerce

ROAS CALCULATOR

See what you’re really getting back from your advertising. Plus, learn how to improve your return on ad spend (ROAS) with Usercentrics.

Enter your revenue and ad spend
Add your consent rate details
Get instant results

ROAS Calculator

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Calculate your ROAS

Input the required data to calculate ROAS.

Domain

Numbers of sessions

Spent on ads in EUR

Revenue from ads in EUR

Calculate your ROAS

Add your current and target consent rates and continue to results.

Current % consent rate

Target % consent rate

Usercentrics average consent rate:

81,49 %

Calculate your ROAS

You’re almost there. Just fill in your details and your results will appear.

First name

Last name

Email

I agree that my data may be used for direct advertising and contact initiation in connection with the products and services offered by Usercentrics GmbH. I can revoke this consent at any time via unsubscribe@usercentrics.com.

1

Enter your revenue and ad spend

Input how much you’ve spent on a specific ad source and how much revenue it generated. Our ROAS calculation formula will do the rest.

2

Add your consent rate details

Your current and target user consent rates impact revenue. Share this data with us, and we’ll show you how to optimize it for better ROAS.

3

Get instant results

See your ROAS calculation instantly and discover strategies to boost your return on ad spend with our solutions.

Frequently asked questions

What is ROAS?

ROAS, or return on ad spend, is a key marketing metric that is determined by measuring how much revenue you earn for every dollar spent on advertising. It helps businesses determine the effectiveness of their ad campaigns.

How to calculate ROAS

ROAS is calculated by dividing total ad revenue by total ad spend. This ROAS calculation formula helps advertisers measure campaign effectiveness.

The ROAS formula is:

ROAS = Revenue from Ads ÷ Ad Spend

For example, if you spent $500 on ads and earned $2,000 in revenue, your ROAS is 4.0 (or 400%).

What is a good ROAS?

A good ROAS depends on your industry, profit margins, and advertising costs. Generally:

1.0 or lower — losing money on ads
2.0 – 4.0 — average, depending on the industry
4.0+ — strong performance, especially for ecommerce

How to use the ROAS calculator?

Enter your ad spend and revenue, along with details about your user consent rate. Our ROAS calculator online will show your return on ad spend calculation and suggest ways to improve it.

What factors influence your ROAS metric?

Several elements impact ROAS, including:

Ad targeting & audience quality
User consent rates (affect data accuracy)
Ad creative & messaging effectiveness
Landing page optimization
Bidding strategy & cost per click (CPC)

How to determine ROAS goals?

Your target ROAS depends on your business goals and profit margins. A target ROAS calculator can help you set benchmarks based on revenue targets and ad budgets.