Join us as we speak to Rebecca Balebako, privacy and AI consultant, and Ed Kost, founder of CookieInfo, to find out how you can increase trust with your website visitors through optimizing your cookie banner.
Long gone are the days where a cookie banner was just optional. News flash, you have to have one! And there are some best practices you can follow to improve your user experience.
In this episode of CONSENTED, we look at both sides of the banner to understand what users see, what they understand and how they behave. Then translating these insights into actions that businesses can take to improve their users’ experience.
Watch it here Listen on SpotifyDate: 26 September 2024
Time: 11.30am CET
Duration: 1 hour
What you’ll learn
- How to improve your users’ experience with your cookie banner
- What users actually care about with regards to data privacy
- What the difference is between a cookie notice and a cookie banner
Who should watch
- Marketeers looking to optimize user journeys while respecting their data privacy
- Website owners looking to adopt a privacy-led experience for their users
- Businesses who utilize Google Ads and Google Analytics
*the podcast partners are CookieInfo and Rebecca Balebako
Date: 31 July 2024
TIme: 4 pm
Duration: 1 hour
Join us as we speak to Head of Policy Team and In-house Product & Privacy counsel at Wix about how SMB websites can achieve GDPR compliance. Data privacy is not something small and medium sized businesses should ignore. Data privacy legislation is expanding around the globe and consumers are more aware of their data rights than ever.
If you have a website that is collecting personal information you need to consider data privacy. But no need to worry! In this episode we break down all of the considerations you need to make for your website and give actionable advice on the things you can do to enable compliance.
Watch it here Listen on SpotifyWhat you’ll learn
- Background into data privacy and how it evolved
- Who data privacy legislations apply to and what they cover
- What SMB businesses need to take into consideration on their websites
- Steps to building a GDPR compliant website
- Advice on how to simplify compliance with the ever changing data privacy landscape
Who should watch?
- Companies collecting user data for marketing purposes via websites
- Companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance
¹The podcast partner is Wix
As the digital landscape undergoes a seismic shift with the impending end of third-party cookies, businesses face a critical juncture in digital marketing strategy. Richard van der Velde, Senior Technical Support Specialist at Usercentrics, and Ed Kost, Founder of Cookie Info, share their insights in this recorded webinar, delving into the multifaceted implications of this transition.
The demise of third-party cookies presents a challenge but also an opportunity for innovation. Learn how to navigate this evolving terrain and safeguard user privacy while maintaining effective marketing practices. Gain expert insights into Google Consent Mode, a pivotal tool in securing user consent, and explore strategies for conversion modeling amidst changing data landscapes.
Furthermore, delve into the intricacies of server-side tagging and its role in adapting to a cookie-less future. Discover best practices for implementing server-side tagging to ensure data accuracy, privacy compliance, and seamless user experiences.
Date: 20 June 2024
Time: 10 am (CET)
Duration: 1 hour
Join us alongside top industry leaders to gain first-hand insights into how they’ve navigated strategic partnerships to overcome challenges and unlock opportunities. Through insightful discussions and practical insights, we’ll uncover the essential ingredients for successful partnerships, exploring topics such as aligning values and goals, mitigating risks, and fostering a culture of collaboration. Join us as we unravel the secrets to unlocking growth through strategic partnerships.
Listen on Spotify Watch on YoutubeWhat you’ll learn
- How to unlock growth through strategic partnerships
- The risks and challenges of working with partners
- What to consider when selecting key partnerships
- Data privacy and compliance in partnerships as a competitive advantage<
Who should watch?
- Companies looking to expand their reach and grow through partnerships
- Companies looking to optimize their partner sales strategy
- Leaders in eCommerce
- Leaders in the partnerships ecosystem
¹The podcast partners are Shopware and Trusted Shops
Date: 29 May 2024
Time: 4 pm (CET)
Duration: 1 hour
In episode 5 of Consented we will dive into the world of affiliate marketing! We will learn from the experts how the affiliate landscape has changed over the years to become the next essential marketing channel for success in B2B SaaS marketing. This episode comes at a very exciting time as we launch our very own Affiliate Program.
Watch it here Listen on SpotifyWhat you’ll learn
- How the affiliate landscape has evolved over the years
- Difference between B2B and B2C affiliate marketing
- How brands can create valuable, authentic user journeys with affiliate partnerships
- How to stay competitive in today’s B2B marketing landscape
Who should watch?
- Companies looking to broaden and diversify their GTM channels
- Companies looking to build trust and brand value with their audience
- Marketing professionals and leaders in B2B SaaS
- Partner professionals and leaders in B2B SaaS
¹The podcast partners are Impact.com.
In our last episode of Consented we concluded that trust is a massive commercial benefit for companies in the ever evolving privacy landscape. In this episode of Consented, we will build on this topic with two expert partners, Andy Crestodina and Russ Jeffery, who discuss how agencies can create websites that meet the business needs of their clients by building trust with website users and respecting their data privacy rights.
Watch on Youtube Listen on SpotifyWhat you’ll learn
- What are the most common mistakes made when launching a website?
- The costs and risks of missing out on key website requirements
- The most common objections agencies get from customers when building their websites and how to combat them
- 10 Non-obvious but critical success factors for your agency website
Who should watch?
This session will benefit agencies and SMBs who rely on their websites for lead generation. The key takeaways are particularly relevant for:
- Digital agencies who build website for their clients
- Companies collecting user data for marketing purposes via websites
- Companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance
¹The podcast partners are Orbit Media Studios and Duda.
Google is phasing out third-party cookies and started doing so in Chrome in early 2024. This means that marketing teams will need to rely more heavily on owned channels, collecting 1st and zero party data from their users to use for marketing and advertising purposes. The shift toward tighter data privacy for users is only getting stronger and regulations getting stricter. Watch this episode to find out how our experts recommend navigating the ever changing privacy landscape.
Listen on Spotify Watch on YoutubeWhat you’ll learn
- What is ”privacy-led marketing”?
- The 3 most important considerations for marketing leaders wanting to adopt a privacy-led marketing approach
- How can we as businesses build trust with our users?
- How does privacy-led marketing help us with the end of 3rd party cookies?
Who should watch
This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:
- digital marketers looking to optimize data visibility and improve data-driven marketing performance
- companies collecting user data for marketing purposes via websites
- companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance
the webinar partners are e-dialog
Google announced that they are ramping up enforcement of their EU user consent policy. Join our podcast panel of expert partners to find out what this means for your business and the steps you need to take to ensure your uninterrupted use your Google services.
Listen on Spotify Watch on YoutubeWhat you’ll learn
- What is Google’s EU user consent policy?
- What are the implications of Google’s EU user consent policy for advertisers?
- Google Consent Mode basic vs. advanced
- Steps for successfully navigating Google’s requirements
Who should watch
This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:
- digital marketers looking to optimize data visibility and improve data-driven marketing performance
- companies using Google Ads, Google Marketing Platform and Google Analytics
- companies collecting user data for marketing purposes via websites
- companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance
the webinar partners are BigID and DWC
Explore the data privacy trends to look out for in 2024: how AI will play a role in the privacy landscape, the effect of the end of third-party cookies on marketers and how to optimize your data strategy with new limitations.
Watch it here Listen on SpotifyWhat you’ll learn
- An overview of data privacy trends for 2024
- Online marketing trends for 2024
- End of third-party data: what’s next in the cookieless world?
- The role of partnerships in navigating privacy landscape changes
Who should watch
This webinar can benefit any organization that collects and manages user data for business purposes. The key takeaways are particularly relevant for:
- Digital marketers looking to optimize data visibility and improve data-driven marketing performance.
- Companies that collect user data for marketing purposes via websites.
- Companies that need to comply with local privacy laws and are looking for professional tools and strategies to achieve compliance.
- Website owners who want to use various cookies and avoid potentially hefty fines for non-compliant use.
- Companies looking to boost customer experiences by making data-driven decisions from first-party data.
ABOUT THE SERIES
Consented: Privacy and Trust in SaaS Partnerships
Consented: Privacy and Trust in SaaS Partnerships is a captivating webinar podcast series hosted by Usercentrics, industry leader in consent and preference management solutions. In this thought-provoking series, Usercentrics brings together expert guest speakers from various SaaS, legal, and digital agencies to delve into the pressing issues surrounding user privacy and the consent economy.
¹the webinar partners are Dorik.ro and matelso GmbH
Whether your company or mobile application is in the educational technology sector or caters to children’s entertainment, children’s privacy is an issue. Where a vast amount of companies aren’t keeping up with changing EU/US legislations meaning costly restructuring and fines.
Parents are understandably concerned about the information ed tech companies are gathering, how they might be using it, and the extent to which it might be shared with third parties. What’s more, many parents are troubled by the extent to which ed tech could make their kids a captive audience for advertisers.
Tune into our Children’s Privacy edition of Tech That Talks with 5rights foundation as we bring in the experts from Brussels and the private sector to show you why we should be paying attention to anticipatory compliance and how the influx of IT and privacy is extremely important for your business and competitive edge.
Join us to discuss Children’s Data Privacy legislation and what steps your company should be taking in order to anticipate and adapt for the best privacy approach.
Key Takeaways:
- Prohibitions Against Mandatory Collection: Companies cannot require children to provide more information than is reasonably needed for participation in an activity.
- Use Prohibitions: Ed tech providers that collect personal information from a child with the school’s authorization are prohibited from using the information for any other commercial purpose including marketing or advertising.
- Retention Limitations: Ed tech providers are prohibited from retaining children’s personal information for longer than is necessary to fulfill the purpose for which it was collected and therefore cannot keep such data just because they might want to use it in the future.
- Security Requirements: Ed tech providers must have procedures to maintain the confidentiality, security, and integrity of children’s personal information
¹the webinar partners are Covington & Burling LLP, 5rights foundation and Bird & Bird Dublin office