ACCESSIBILITY FOR EVERYONE

Web Content Accessibility Guidelines (WCAG) certification is considered the gold standard for web accessibility. It helps ensure that all website and app users have an equal and transparent user experience to make consent choices regarding processing of their data.

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WCAG Certified Consent Management Platform
websites and apps in 195 countries
monthly consents
customer retention rate
rating on G2
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Websites are not truly accessible and WCAG-compliant unless all of their elements are. If your cookie banner isn’t compliant, your website isn’t. All layers of the Usercentrics cookie banner for all of our plans have been tested against WCAG 2.1 AA compliance requirements and have passed.

ACCESSIBILITY BUILDS TRUST

Protect all of your users

We know that bad user experience drives away website visitors and customers. That’s even more true for those with disabilities who can’t use websites and apps that are not accessible.

From animations to captions to text readability, show that you value all of your users by ensuring end-to-end accessibility with a WCAG-compliant consent management platform. Build trust with transparent communication and clear consent choices.

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Hand holding an protecting users

THE FOUNDATION

The 4 Principles of Accessibility

Usercentrics is committed to pursuing certified accessibility for all four of the WCAG accessibility principles.

  • Perceivable – Users must be able to perceive the information being presented (with at least some of their senses)
  • Operable – Users must be able to operate the interface
  • Understandable – users must be able to understand the information as well as the operation of the user interface
  • Robust – users must be able to access the content as technologies advance

ENSURE INFORMED CONSENT

Privacy and accessibility work together

WCAG accessibility guidelines and privacy regulations share a substantial number of similarities, if for different reasons.

On a Consent Management Platform, visual elements like buttons have to be the same size and comparable colours and contrast. This is to ensure users aren’t being “nudged” toward providing consent, for example. But it also makes selecting a button easier.

Text, like a cookie policy, has to be both clear to read (visually or with a screen reader) and clear to understand, as privacy laws require user consent to be informed.

These are just a couple of examples of how good user experience, accessibility, and privacy law work together to protect users.

Global to granular grant or deny consent
Growing your company means welcoming all website visitors. Don’t lose potential customers because your site won’t work for them.
Small details can make a big impression. Using a compliant Consent Management Platform to respect user privacy, and complying with WCAG principles go a long way in building customer relationships.
You need data for your marketing initiatives, so you want to maximize acceptance rates. You need transparent messaging, clear consent options, and accessible elements.

Reasonable accessibility following WCAG guidelines is a requirement in the California Consumer Privacy Act (CCPA). This Act applies to companies doing business with California residents, not just to companies based in the state.

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