Home Cookie Consent – What You Need to Know After the Latest ECJ Ruling

Cookie Consent – What You Need to Know After the Latest ECJ Ruling

At the beginning of October, the European Court of Justice ruled that website operators must obtain explicit consent before placing cookies to collect data for marketing and advertising purposes. The standard cookie banner does no longer meet the new requirements for valid consent, which means that fines may be imposed if cookies are not integrated in a legally compliant way. This applies not only to cookies, but also to similar technologies such as pixels, social media feeds and buttons, embedded Youtube videos and Google Maps. Therefore, website operators should start acting now. In any case, it is important to screen the website for these technologies and to be compliant, the user’s consent should be secured before cookies and plugins are activated.


  • All facts and frequently asked questions about the “Planet 49” ECJ ruling – simply explained by our renowned data protection experts from Freshfields
  • Checklist: What does this mean for you as a website operator?
  • Tips for practical implementation – data protection-compliant, user-friendly and performance-oriented


Marketing and IT professionals, corporate lawyers, website operators and agencies.




Christoph Werkmeister, Freshfields

Christoph Werkmeister

Attorney at Law
Freshfields Bruckhaus Deringer

Christoph Werkmeister advises on technology-driven IT and data protection projects. He speaks regularly on digitization topics and is the co-author of a leading standard commentary on GDPR.

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