Data Management, Marketing and Compliance - The new supreme discipline for Marketers

The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just from digital-native businesses like Amazon, Netflix, and Spotify. At the same time, consumers are more conscious of their data privacy than ever. 97% of consumers are somewhat or very concerned about protecting their data. If organizations can achieve this balance of privacy and personalization, it can turn into a massive strategic advantage.

For this reason, numerous companies use tag management systems such as Tealium iQ. Such a system makes it possible to control and manage customer data and martech providers across web, mobile, and IoT-connected devices.

However, focusing only on data collection is no longer sufficient, because since May 2018, the GDPR stipulates that personal data may only be collected with the explicit consent of the user.

This is where consent management platforms come into play – CMPs make it possible to obtain and manage user consent in a GDPR-compliant manner. In this webinar, we would like to introduce you to the integration between Usercentrics and Tealium iQ with the help of a short demo. This solution reduces the manual effort immensely and reduces the risk of non-GDPR-compliant data collection and transfer to third-party providers.

¹the webinar partner is Tealium

Speakers

Julian Llorente

Director of Product
Tealium

Julian Llorente is Tealium’s Director of Product, Data Privacy. Julian brings a wealth of knowledge on data privacy as he spent the last several years navigating GDPR at the Lufthansa Group, where he was also responsible for the Harmonization of web data. He also has a masters in data science.

Tilman Harmeling

Senior Expert Privacy
Usercentrics GmbH

Having focused on the business and technical complexities of privacy throughout his career, Tilman has gained significant and varied experience in how privacy markets work. He joined Usercentrics in 2018, and as Senior Expert Privacy, his goals are to understand the ever-changing privacy landscape and find opportunities for innovation. He works with global enterprises and universities, and is also a sought-after speaker on current privacy topics at events like PrivSec Global, OMR, DMEXCO, the BCG MarTech Series and Leadership Beyond Borders.