IAB TCF 2.0 and Performance Marketing – Intro, Implementation & Impact

IAB TCF 2.0 and Performance Marketing - Intro, Implementation & Impact

by Usercentrics

The countdown is on: On August 15,  the International Advertising Bureau (IAB) Europe will launch its updated TCF 2.0. This new version intends to create a standard for how companies, publishers, advertisers, agencies and AdTech providers can continue to make use of programmatic advertising without violating the GDPR. Now that even Google and other companies such as Criteo, Taboola, etc. have announced to join this initiative, it is only a matter of time until TCF 2.0 will become the prevailing market standard. In the future, it will therefore no longer be possible to display advertising via those providers unless the IAB Transparency & Consent String (TC String) is attached. However, this TC String can only be generated with an IAB-certified Consent Management Platform (CMP).

In our webinar you will learn everything you need to know about TCF 2.0, how to technically implement the framework with the help of a CMP and what companies need to consider in general.


  • The most important facts and background information on the new TCF 2.0
  • What does TCF 2.0 mean for publishers, advertisers or agencies?
  • The solution: A Consent Management Platform (CMP)
  • Checklist: What you need to know as a website operator to be fully prepared for TCF 2.0


Corporate lawyers, marketing and IT professionals, website operators and agencies


Jürgen Weichert - CRO Usercentrics

Jürgen Weichert

Usercentrics GmbH

As a graduate in Business Administration, Jürgen Wiechert has more than 20 years of experience in the areas of sales, marketing and business development in the online industry. At Usercentrics, he is responsible for the development of new business areas and sales markets as well as the acquisition of new customers and partners. Before joining Usercentrics in April 2019, he was Head of Strategic Partner Development DACH at Google since 2012. Further professional stations included Deal United, asknet and Softline.

Hanna Waldenmaier - Usercentrics Team

Hanna Waldenmaier

Vice President Global Partnerships
Usercentrics GmbH

Hanna Waldenmaier has already worked for companies such as Google and Salesforce and has gained extensive experience in sales and customer success in the digital SaaS industry. As Vice President Global Partnerships at Usercentrics GmbH, Hanna is responsible for the acquisition and enablement of our partners. In addition to her daily work, she organizes MeetUps in the SaaS B2B start-up sector and enjoys participating in similar networking events.

Home Resources Webinar IAB TCF 2.0 and Performance Marketing - Intro, Implementation & Impact

Upcoming Events

Privacy Symposium Conference

Privacy Symposium Conference

Meet top level experts shedding light on the latest developments in data protection regulations, compliance and...