Summary
Margarete Steiff GmbH, known to many simply as Steiff, makes plush toys and babies’ and children’s fashion. Steiff’s toy manufacturing began in 1880 with felted animals, and they would go on to become the inventors of the teddy bear. Today the company has a large online presence and about 400 employees all around the world.
Headquartered in Germany and doing business around Europe, GDPR compliance is important to the company. Compliant data is necessary to provide and continually improve on their customers’ shopping experience. Currently Steiff uses Usercentrics CMP on two domains, their staging system and on their public site.
Challenge
Steiff needs to ensure that they comply primarily with the GDPR, today and as their online presence evolves. Doing business in Europe, there are other regional laws they may need to consider.
At the same time, providing customers with the best possible shopping experience is their most important goal. To do that they need to provide clear information about consent management, and need to be able to obtain data and optimize the web experience on an ongoing basis.
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.
Flexible and user-friendly configuration
Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
Well supported
We talked to Anastasia Büchler and Philip Schlichter, Online Shop Managers, about why Margarete Steiff GmbH chose Usercentrics. The Usercentrics CMP was implemented in late 2020 before their time at the company, but they noted that everything continues to run smoothly.
We asked how their experience has been working with Usercentrics to achieve their goals. “We want to give our customers the best shopping experience, so working with a trustworthy partner for data collection is extremely important for us. Usercentrics has proven to be reliable, transparent and react dynamically on the cookie consent topic.”
Performance and optimization
Steiff’s customizations to the CMP mainly include visual and interactive elements to ensure it integrates seamlessly with their CI.
When we asked Büchler and Schlichter about their experience managing the CMP already in place, their response was very positive across the board, “Easy to handle, detailed statistics, reliable customer support, user-friendly”.
Security and optimization today and tomorrow
We asked the Steiff team about the value that using the Usercentrics CMP has brought to the company’s operations. Their response is exactly what we love to hear. “Usercentrics is a trustworthy brand for cookie consent services, which gives our customers more trust about data protection on our website.”
