HMG Benelux chooses Usercentrics CMP for website compliance

Building materials retailer HMG Benelux GmbH is part of the HMG Group, a family-run company now in the second generation that has been in business for nearly two decades. Their specialty is roofing and wall products, and exceptional service and support are at the core of their business.

With the importance of customer experience and brand trust, HMG Benelux wanted to ensure they expressed those values online as well. They needed a consent management solution that enabled them to meet European regulatory compliance requirements in a way that didn’t interrupt user experience on their web property, but that also required minimal resources to set up and maintain.

In addition to ease of setup, multi-language support, publishing previews and the analytics insights to enable consent rate optimization are key features for the company. HMG Benelux is expanding their Usercentrics partnership, and this website is the second property within the HMG Group on which the CMP has been implemented.

Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.

Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.

Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.

Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.

“The contact with the sales team was really good. We had a video call and got quick email answers from Sales and the Support team. The tool is working how it should and is constantly being updated.”

“Usercentrics seems to be the top platform for consent management. Our goal is to always be up to date with minimal work. The translation tool is really great and the analytics area gives us a perfect overview of how all the settings work out.”

HMG Benelux is the second property the HMG Group has implemented the Usercentrics CMP on, and they are experiencing the benefits of their initial learnings already. “Because we already set up our other company with Usercentrics back in June, this time it was even easier because we knew what to do.”

The company only needed to do limited customizations with the user interface, and are focusing on analytics insights to drive optimizations.

When asked why cookie compliance is important to the business, Grimberg noted, “Because of regulations across the world, especially in Germany, so we do not get warned or fined. And people who know different consent platforms will definitely experience better brand trust.”