Biotest chooses Usercentrics CMP for GDPR compliance online

Biotest AG is a global medical company specializing in innovative hematology, clinical immunology and intensive care medicine. They develop, manufacture and market plasma proteins and biotherapeutic drugs.

In business for more than 75 years and headquartered in Dreieich, Germany, the company’s largest markets are in the European Union and Brazil. They currently have more than 2,000 employees.

Doing business in international markets, different regions’ privacy regulations are a natural concern for the company’s operations. However, Markus Hagena, Consultant Application, Web & Cloud Services, Corporate IT, noted that “in all countries we operate in, the GDPR seems to be stricter than the possible local regulations. So focusing on being compliant with the GDPR meets the highest standards.”

This focus has provided a strong foundation for Biotest’s privacy compliance initiatives and helped direct what they were looking for in a Consent Management solution. Biotest started working with Usercentrics in early 2021, and currently uses the Usercentrics Web CMP on over 40 websites.

Get the CMP installed and up and running as quickly and easily as possible. Make use of the CMP’s features to ensure all services in use on the websites are detected and classified.

Ensure that even non-technical staff can implement and customize the CMP, as well as ensure ongoing privacy compliance as regulations and web technologies evolve, while saving the company time and resources.

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

Meet GDPR requirements — and any other relevant regulations — for consent and data security, reducing legal risk and ensuring the company’s web properties stay online.

Hagena noted the value of Usercentrics’ “contractually guaranteed high availability” and has also appreciated receiving “very good support so far”.

Biotest implemented a privacy wall with a number of customizations, like links, colors and buttons. They had more sophisticated needs in the back end system. Hagena noted a benefit of Usercentrics’ CMP was that “only one system is needed to provide a CMP for a multitude of websites (even if they rely on completely different technologies).”

Hagena noted the ease of implementation, even with third-party hosting for many of their websites. Their team also found the DPS Scanner and other tools invaluable. “Recommendations for classifications (analytical/functional/strictly necessary) and readily available descriptions of well-known cookies and services are provided by the system,” saving a lot of manual effort and helping ensure nothing gets missed.

Regulatory compliance is the company’s main concern, and “we lowered the risk for using data without consent significantly”. He also commented that while Biotest is not yet using the CMP for apps, they “probably will be soon”.