Unlock audiences, automate consent capture, and drive growth

The CMP or consent banner doesn’t capture consent for specific user data like email addresses (zero-party data). The Preference Manager Audience Unlocker helps ensure this consent is captured, stored, and activated effectively and linked to concrete identifiable user data. This will help you to expand the power of CMP and create a unique and 360-degree view on your customer privacy choices.

While you can pass consent signals directly, it is a manual process that can incur the risk of errors that can affect your privacy compliance status. Our tool not only simplifies this process, but also maintains comprehensive records. It also provides your end users with the option to manage their consents over time, enhancing your privacy compliance and saving time processing DSAR requests.

Google Customer Match requires advertisers to use first-party data, which must be collected with explicit consent and an auditable consent record. Additionally, Google requires advertisers to have a good history of compliance with their EU user consent policy. The GDPR mandates that data subjects must be able to freely manage and revoke their consent as easily as it was given, which can be easily done with Preference Manager Audience Unlocker.

Audience Unlocker captures users’ first-party data and informed, explicit consent choices, feeds consented data directly into Google Ads, and provides an interface for data subjects to manage their consent. This includes the ability to remove data from Google Ads if consent is revoked, enabling ongoing privacy compliance.

Advertising platforms like those from Google, Meta, Linkedin, Microsoft — named gatekeepers under the DMA — are updating their privacy policies and requirements to comply with the regulation. Businesses must ensure they have obtained user consent in a compliant manner to continue using retargeting and personalized advertising with these ad platforms.

Consent obtained via a Consent Management Platform (CMP) is often focused on third-party data and tracking technologies. User IDs can be comprised of non-identifying strings, preventing association with a specific individual for review or update if not matched with additional data, like a username or email address.

In contrast, consent obtained via a form is tied to identifiable data, e.g. username or email, and is ideally obtained at the moment the data is being shared, e.g. during onboarding. This approach is more transparent and contextually appropriate.

Preference Manager Audience Unlocker is available for early access. Sign up now and start unlocking the full potential of your audience data.