Why Affiliate Marketing is Essential for Your B2B SaaS Marketing Strategy

Consented Episode 5

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Published by Usercentrics

1 min to read

May 29, 2024

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Date: 29 May 2024
Time: 4 pm (CET)
Duration: 1 hour

In episode 5 of Consented we will dive into the world of affiliate marketing! We will learn from the experts how the affiliate landscape has changed over the years to become the next essential marketing channel for success in B2B SaaS marketing. This episode comes at a very exciting time as we launch our very own Affiliate Program.

Watch it here Listen on Spotify

What you’ll learn

How the affiliate landscape has evolved over the years
Difference between B2B and B2C affiliate marketing
How brands can create valuable, authentic user journeys with affiliate partnerships
How to stay competitive in today’s B2B marketing landscape

Who should watch?

Companies looking to broaden and diversify their GTM channels
Companies looking to build trust and brand value with their audience
Marketing professionals and leaders in B2B SaaS
Partner professionals and leaders in B2B SaaS

¹The podcast partners are Impact.com.

Speakers

Florian Gramshammer

Managing Director EMEA

impact.com

Paulo Santos

Partnerships & Affiliate Marketing

Consultant

Bethany Hendricks

Partner Marketing Manager

Usercentrics GmbH