Data Privacy Trends for Marketers to look out for in 2024

As Strategic Partner Manager at Usercentrics, Hannah Sork manages the largest partnerships in the DACH region. She helps them capitalize on new business opportunities by integrating data privacy compliance solutions into their portfolios. Responsible for partner KPIs and leading co-marketing activities to accelerate their business growth, Hannah is part of a team focused on building a privacy-first digital ecosystem through partner integrations.

Having focused on the business and technical complexities of privacy throughout his career, Tilman has gained significant and varied experience in how privacy markets work. He joined Usercentrics in 2018, and as Senior Expert Privacy, his goals are to understand the ever-changing privacy landscape and find opportunities for innovation. He works with global enterprises and universities, and is also a sought-after speaker on current privacy topics at events like PrivSec Global, OMR, DMEXCO, the BCG MarTech Series and Leadership Beyond Borders.

As a Product Marketing Manager at Dorik, Abrar leverages data-driven insights to create impactful campaigns that drive brand engagement and revenue growth. With a solid foundation in Tech and marketing and a degree in Management, Abrar has a keen understanding of the business and customer needs, and how to align them with innovative solutions.

Frank G. Froux is a proven specialist in the MarTech industry and founder and CEO of matelso GmbH, which was launched in 2006. In his 25-year career in the IT/tech sector, he’s developed his company into one of Europe’s leading call-tracking technology players with a solution-oriented, innovative and scientific approach. Now, the passionate entrepreneur is taking the next step with his company and further developing his successful service into a digital customer experience platform with a lot of foresight and a 360-degree view of new technologies as well as his customers' business goals and challenges.