Fraud Detection in Online Marketing – 3 tips on how to increase your performance without any additional cost.

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Augustine Fou has over 25 years of management consulting experience and hands-on experience helping clients create and optimize marketing across traditional and digital channels. Dr. Augustine Fou taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Augustine Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.

Tilman Pfeiffer is Co-Founder and CEO of fraud0.com, a Munich based fraud detection company helping businesses minimise risks associated with automated non-human traffic. Tilman Pfeiffer has extensive experience as an entrepreneur and in scaling technology companies. He worked in venture capital and private equity for 7 years investing in Europe and Asia after completing his studies of aerospace engineering at TU Munich and KAIST in South Korea.

Before joining Usercentrics, Tilman Harmeling implemented a model for the optimization of electricity trading at the Technical University of Munich. Later he came to the GDPR and Privacy Tech topics. As Entrepreneur in Residence at Usercentrics GmbH, he is driving forward his own data-driven projects. One of his focus topics is Opt-in Analysis.