The world’s richest person has claimed repeatedly that fake and spam accounts are probably many times higher than stated by Twitter. What does Dr. Augustine Fou – one of the world’s leading bot researchers – have to say about that? And what can marketers do to protect themselves against fake traffic? In this webinar, our experts Dr. Augustine Fou, Tilman Pfeiffer and Tilman Harmeling will give you hands-on tips on how to detect and reduce fake traffic in your own marketing.
What to expect:
- How bad guys commit ad fraud
- Impact of bot traffic on your business
- 3 tips on how to detect fake traffic in your own analytics
¹the webinar partner is fraud0 GmbH
Speakers
Tilman Pfeiffer is Co-Founder and CEO of fraud0.com, a Munich-based fraud detection company helping businesses minimize risks associated with automated non-human traffic. Tilman Pfeiffer has extensive experience as an entrepreneur and in scaling technology companies. He worked in venture capital and private equity for 7 years investing in Europe and Asia after completing his studies of aerospace engineering at TU Munich and KAIST in South Korea.
Mischa Rürup is the founder and CEO of Usercentrics, a GDPR solution for enterprise customers and online marketing agencies. Honing vast entrepreneurial experience and an eye for all things tech, Mischa has been a part of the German digital scene for over 15 years. As the founder of intelliAd, a leading Bid Management tool which was sold to the Deutsche Post / DHL group in 2012, he has established himself as an expert in online marketing. The passionate entrepreneur has an ability to explain difficult issues in an easily understandable manner making for great discourse. In the ongoing privacy debate his in-depth know-how is in great demand.
Jumping on the privacy train since 2019 Jessica has been at the forefront of researching and reporting on changing data privacy legislations. With a background at CNN and Deutsche Welle, Jessica brings her Journalism expertise to Usercentrics as the in-house Host of “Tech That Talks”, a bi-weekly privacy panel discussing the latest in data privacy with world renowned experts.