Events Webinar Fraud Detection in Online Marketing – 3 tips on how to increase your performance without any additional cost.
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Add to Calendar 2020-10-01 16:00 2020-10-01 17:00 Europe/Berlin Usercentrics @ Fraud Detection in Online Marketing – 3 tips on how to increase your performance without any additional cost. Did you know that bots account for 1/3 of internet traffic? And did you know that on average 34% of your advertising budget is stolen by automated non-human traffic?  The effects are devastating: Not only is your marketing budget drained, but automated non-human traffic also pollutes your analytics ... DD/MM/YYYY 15 use-title

Fraud Detection in Online Marketing – 3 tips on how to increase your performance without any additional cost.

Our Partner www.fraud0.com

Did you know that bots account for 1/3 of internet traffic? And did you know that on average 34% of your advertising budget is stolen by automated non-human traffic? 

The effects are devastating: Not only is your marketing budget drained, but automated non-human traffic also pollutes your analytics data like GDPR consent and conversion rates.

It’s no surprise that something has to be done against this fraudulent traffic, but what can marketers do? In this webinar our experts Dr. Augustine Fou and Tilman Pfeiffer will give you handy tips on how to detect and reduce fraud. You will receive the 3 best tips against fraudulent traffic and learn how to increase your marketing performance without any additional costs. 

What to expect

  • Definition of bots and ad fraud
  • Most common and exotic patterns in ad fraud
  • Impact on GDPR consent rates
  • 3 tips how to detect and reduce fraudulent traffic

 

*Usercentrics webinar partner is fraud0.com. You can find the privacy policy here.

Speakers

Dr. Augustine Fou - Foto

Dr. Augustine Fou

Ad Fraud Expert

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Augustine Fou has over 25 years of management consulting experience and hands-on experience helping clients create and optimize marketing across traditional and digital channels. Dr. Augustine Fou taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Augustine Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.

Tilman-Pfeiffer-Foto

Tilman Pfeiffer

CEO
Fraud0.com

Tilman Pfeiffer is Co-Founder and CEO of fraud0.com, a Munich based fraud detection company helping businesses minimise risks associated with automated non-human traffic. Tilman Pfeiffer has extensive experience as an entrepreneur and in scaling technology companies. He worked in venture capital and private equity for 7 years investing in Europe and Asia after completing his studies of aerospace engineering at TU Munich and KAIST in South Korea.

Tilman Harmeling - Usercentrics Team

Tilman Harmeling

Entrepreneur in Residence
Usercentrics GmbH

Before joining Usercentrics, Tilman Harmeling implemented a model for the optimization of electricity trading at the Technical University of Munich. Later he came to the GDPR and Privacy Tech topics. As Entrepreneur in Residence at Usercentrics GmbH, he is driving forward his own data-driven projects. One of his focus topics is Opt-in Analysis.

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