Google announced that they are ramping up enforcement of their EU user consent policy. Join our podcast panel of expert partners to find out what this means for your business and the steps you need to take to ensure your uninterrupted use your Google services.
Listen on Spotify Watch on YoutubeWhat you’ll learn
- What is Google’s EU user consent policy?
- What are the implications of Google’s EU user consent policy for advertisers?
- Google Consent Mode basic vs. advanced
- Steps for successfully navigating Google’s requirements
Who should watch
This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:
- digital marketers looking to optimize data visibility and improve data-driven marketing performance
- companies using Google Ads, Google Marketing Platform and Google Analytics
- companies collecting user data for marketing purposes via websites
- companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance
the webinar partners are BigID and DWC
Speakers
Eike Paulat is based in Denmark and is Director of Product at Usercentrics. A passionate product leader focused on customer-centric innovation, he’s been an instrumental pioneer in the privacy tech market. Spearheading our Google Consent Management Platform (CMP) Partnership, he’s also Usercentrics’ primary liaison for Google service integrations and privacy developments.
With over 10 years building and leading tech businesses, Felipe has gained a wealth of experience making complex and innovative technology that’s been broadly adopted by businesses and individuals. He leads the Platform Partnership team at Usercentrics, helping build a data privacy-first digital ecosystem via partner integrations. Felipe is an ex-Googler and cofounder of two digital startups, having led teams at top innovative public and private companies. On the long and often bumpy road to simplify legal compliance for companies, he is a strong advocate for protecting user privacy while enabling businesses to flourish.
As Senior Consultant & Managing Director at DWC, Max assists companies with the implementation, optimization, and maintenance of the Usercentrics CMP and Web Analytics software. DWC is an agency specializing in Consent and Data Management.
Julian has a number of years working in the privacy & compliance space with solutions that help privacy professionals manage their day to day operational needs. He has been with BigID for two years in a global facing role and focuses on the broad range of privacy applications that BigID brings to the market.