As the digital landscape undergoes a seismic shift with the impending end of third-party cookies, businesses face a critical juncture in digital marketing strategy. Richard van der Velde, Senior Technical Support Specialist at Usercentrics, and Ed Kost, Founder of Cookie Info, share their insights in this recorded webinar, delving into the multifaceted implications of this transition.
The demise of third-party cookies presents a challenge but also an opportunity for innovation. Learn how to navigate this evolving terrain and safeguard user privacy while maintaining effective marketing practices. Gain expert insights into Google Consent Mode, a pivotal tool in securing user consent, and explore strategies for conversion modeling amidst changing data landscapes.
Furthermore, delve into the intricacies of server-side tagging and its role in adapting to a cookie-less future. Discover best practices for implementing server-side tagging to ensure data accuracy, privacy compliance, and seamless user experiences.
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