Google has introduced two new parameters to Consent Mode, required for personalized advertising from March 2024. If you’re using Google Ads, Google Analytics, and/or the Google Marketing Platform for serving personalized ads in the EU/EEA and UK, you now need to update your consent management to meet Google’s new requirements.
Consent Mode is a tool that signals users’ consent choices to Google tags or SDK so that they can adjust their behavior to align with data privacy requirements. It also enables modeling to recover lost conversions.
Watch our webinar to learn the four steps you need to take now, and how you can protect your ad revenue for 2024 and beyond.
Our expert speakers will guide you through:
- Updating your consent management to meet Google’s new requirements
- Protecting your ad revenue in 2024 and beyond
- Leveraging modeling methods to optimize conversions and drive growth
Watch this expert discussion and ensure your campaigns remain effective in the face of industry changes. Take proactive steps to safeguard your ad revenue and stay compliant with Google’s latest regulations.
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