Date: 16-17 November 2022
Place: ExCel, London
Consumers are more aware and growing increasingly concerned about privacy issues, in fact a large proportion of customers will abandon a brand that uses their personal data without their knowledge.
Brands and marketers must not only understand the regulations surrounding data protection and privacy, but they must also understand the importance of trust in this new world of transparency.
Trust takes years to build, seconds to break and forever to repair
Consumers are increasingly wary about how their data is used, they feel many digital ads are too intrusive and they have negative opinions of brands next to inappropriate content.
As author Frank Sonnenberg explained, “Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.”
Marketers need to understand the technology that crosses multiple channels, gathers information in real-time, enhances the consumer experience, and provides accurate data reports, all while remaining compliant.
Privacy for Marketing will bring together the best and brightest minds from the intersection of digital, data protection and privacy and technology – all under one roof.
Privacy for Marketing will feature top-level content and thought leadership discussions alongside a limited selection of technology vendors.
The data protection and privacy environment is continuously shifting and the, pandemic driven, acceleration of digital transformation is only making this environment more complex and marketers need to understand the security risks posed by data collection and its misuse.
Privacy for Marketing will take place at the ExCel, London on the 16th & 17th November 2022 and will attract an audience of senior marketing decision makers, CMO’s. Marketing Directors, Chief Revenue Officers, Chief Digital Officers, Sales Directors, Marketing managers, Brand Managers all looking for, information, ideas, inspiration, and solutions to these challenges.