Is Privacy-led Marketing the solution to the Cookieless future?

Date: 28 March 2024
Time: 2pm CET
Duration: 1 hour

Google is phasing out 3rd party cookies this year. This means that marketing teams will need to rely more heavily on owned channels, collecting 1st and zero party data from their users to use for marketing and advertising purposes. The shift toward tighter data privacy for users is only getting stronger and regulations getting stricter. Watch this episode to find out how our experts recommend navigating the ever changing privacy landscape.

• What is ”privacy-led marketing”?

• The 3 most important considerations for marketing leaders wanting to adopt a privacy-led marketing approach

• How can we as businesses build trust with our users?

• How does privacy-led marketing help us with the end of 3rd party cookies?

This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:

• digital marketers looking to optimize data visibility and improve data-driven marketing performance

• companies collecting user data for marketing purposes via websites

• companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance

the webinar partners are e-dialog