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Summary

Challenges: 

Goals: 

Results:

The company

Paul & Shark is a luxury Italian retail brand, founded in 1975. The company’s collections are available worldwide: in 143 countries, 906 cities, and more than 2,000 stores. These include over 150 mono-brand stores located in the most exclusive shopping areas in cities like Milan, London, Hong Kong, and Dubai. Paul & Shark also deliver ecommerce service via their website. 

Paul & Shark came on board with Usercentrics in early 2025 to ensure they were meeting the requirements of European Union data privacy regulations. 

As a brand built on great customer experience, the Paul & Shark team wanted to demonstrate their respect for customers’ privacy and continue to foster trust in the company. 

At the same time, they wanted to obtain high consent rates for business-critical user data and obtain insights to continue to optimize their marketing strategies.

The challenges

We talked to Alessio Di Vietro, Chief Information Officer at Paul & Shark, about why cookie compliance was important to the business, what they were looking for in a consent management solution, and which features were critical for the platform they chose.

Being based in Italy and doing business across Europe, Paul & Shark has to comply with the General Data Protection Regulation (GDPR). They also need to be on top of requirements for other EU laws governing data privacy and protection, and potentially additional legal guidelines on a country by country basis.

As a luxury brand, customer trust and brand reputation are also imperatives, so avoiding compliance violations and legal penalties is key. However, regulatory requirements are always evolving — along with the business. 

The company needed a solution that could reliably be maintained and scale with the company’s growth, without requiring extensive resource allocation.

Paul and Stark also had existing data management systems into which the consent management solution needed to integrate smoothly.

Goals

Privacy compliance for cookie use was the Paul and Stark team’s immediate goal, which has implications across the business. As Di Vietro noted, “It’s essential to our business because it allows us to comply with data privacy regulations, ensuring transparency and user consent. This not only helps us avoid legal sanctions, but also build and maintain the trust of our users, improving their overall experience on our website.”

The Paul & Shark team’s focus, as always, is on their customers and providing the best possible experience. Privacy compliance needed to fit with their ongoing strategies to drive business growth and enhance customer experience.

The company’s customized Usercentrics CMP implementation delivered. As Di Vietro explained, “Transparency in data processing has improved users’ perception of our brand.”

Black outline of a light bulb - Usercentrics

Why Paul & Shark chose Usercentrics

As another European-based company, Usercentrics deeply understands the complexities and challenges of evolving regulation of data privacy and its importance to companies’ operations and customer relations.

The Paul & Shark team appreciated a variety of features that enabled a seamless fit between Usercentrics CMP and the company’s existing operations and branding. 

Di Vietro explained, “We chose Usercentrics’ Consent Management Platform because it offers a wide range of customization features, seamless integration with our existing systems, and an intuitive user interface. Additionally, Usercentrics provides us with constant regulatory compliance updates, ensuring that our website remains aligned with ever-changing privacy laws.”.

Results

The Paul & Shark team started their onboarding with Usercentrics in January 2025, completing implementation on one domain within about three weeks. Their implementation encompassed extensive testing and customization of consent options. 

De Vietro mentioned that, “Customer Support was responsive and supportive throughout the implementation process.” 

We asked about the customizations the team did, and Di Vietro noted, in particular, “Customizing the cookie banner design to align with our branding. Configuring consent categories to ensure that users can accurately choose which types of cookies to accept. And integration with our existing data management systems to simplify the collection and analysis of user preferences.”

Now that the implementation has been up and running for a while, we asked what features or functions the Paul & Shark team has found most valuable. Di Vietro specifically noted several.

“The intuitive interface is easy to use and made for simple setup and management of consent options. The ability to extensively customize the design and consent categories enables us to offer a better user experience. And the analytics tools provide us with in-depth data on user preferences, helping us optimize our consent strategies.”

The team is confident in the added protection for their brand reputation and business operations. As Di Vietro noted, “Complying with regulations helps us avoid fines and other legal penalties, protecting our reputation. And thanks to the customization and intuitive interface, we have seen a significant increase in user consent rates.”

How did we do? A final word from our valued client 

Asked how he’d sum up Paul & Shark’s experience coming on board with Usercentrics, he simply noted, “Our experience with Usercentrics has been extremely positive. The platform has enabled us to manage user consent in an efficient and regulatory-compliant manner, while improving user trust and satisfaction.”

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Summary

Challenges: 

Goals: 

Results:

The company

Since 1923, Conrad Electronic has been a reliable partner when it comes to technology and electronics. Today, as a sourcing platform, the company provides all parts for successful sourcing of technical supplies. At Conrad, business customers get exactly what makes their project or business a success: a wide and deep product range, customer-centric solutions and services, and face to face expert advice.

Conrad Electronic’s ecommerce business ships to over 150 regions around the world. The company has been in business for just over a century, with 2,500 employees worldwide, and is headquartered in Hirschau, Germany. Conrad has been a Usercentrics customer since late 2021, and currently uses the consent management platform on 16 domains.

Challenges

We talked to Manuela Kick at Conrad Electronic about how the company handled privacy compliance, their consent management strategies and integrations now, and their goals with privacy-led marketing, including using Google Consent Mode (GCM).

Data privacy and protection are high priorities for Conrad for several reasons. Being based in Germany and doing business across Europe, the company has to comply with the General Data Protection Regulation (GDPR), as well as legal guidelines on a country by country basis. Conrad also needs to meet Transparency and Consent Framework (TCF v2.2) requirements for their use of Google Ads.

Additionally, Kick noted that building and maintaining the trust of their customers is critical, especially as a B2B sourcing platform where their reputation and reliability are tied to that of their business clients.

Prior to becoming a Usercentrics customer, Conrad Electronic SE had multiple solutions in place, which was resource intensive to maintain, and more prone to errors. For example, as Kick notes, “Previously we had multiple solutions in place. In some countries we had a self-made cookie banner, in some countries we had Cookiebot CMP.” 

Unsurprisingly, maintenance and upgrades required a significant amount of planning and work, like when they were planning to upgrade to the TCF v2.0. Their Marketing department did the due diligence that led to the company’s decision to implement Usercentrics CMP for all countries.  

Goals

In addition to compliance with GDPR and other relevant regulations and guidelines, the Conrad team wanted full-stack data, including Google’s modeled data provided in the Google Analytics 4 (GA4) interface to improve their analysis and marketing campaigns.

It was also important to Conrad to meet Google’s data privacy requirements, and be able to seamlessly collect valid consent and signal those consent preferences from their users to Google services. Conrad started using Google Consent Mode v1, and now uses the Advanced Mode of Consent Mode v2.

The Conrad team makes extensive and integrated use of additional Google services, including:

Black outline of a light bulb - Usercentrics

Why Conrad Electronic chose Usercentrics

The Conrad team appreciated that Usercentrics was also based in Europe and TCF-certified, with a proven track record and expertise in regulatory compliance with the GDPR, ePrivacy Directive, and national laws and guidelines. 

Usercentrics’ ability to enable robust and streamlined scalability for Conrad’s web properties was also an important consideration.

About working with the Usercentrics team and the resources available, Kick commented that, “Documentation is easily accessible via the web and easy to read. The GCM integration was also well described. We also received a lot of support and recommendations regarding implementing the combination of GCM and the TCF v2.2.”

Results

Conrad Electronic SE started enjoying benefits from Usercentrics CMP pretty much immediately after implementation, going online with their first country site in May 2022. CMP maintenance was much easier, as was the upgrade to TCF v2.2.

The Conrad team directly implemented Google Consent Mode into their content management system, and it works in conjunction with Google Tag Manager.

When asked about challenges with implementing Consent Mode, Kick noted that it did take some time to have the updated data reflected in their GA4 dashboards. However, she also noted that now, in their marketing dashboards, “We are able to see the modeled data and compare it to SAP data. With Google Consent Mode we are able to reduce our tracking gap with regards to transactions.” 

With Consent Mode, she also noted improvements in data analysis and a data quality improvement of about 20 percent.

When we asked how Conrad’s experience with Usercentrics has been overall, Kick concluded, “The contacts at Usercentrics are always very friendly, helpful and patient. We appreciate the smoothly running service and during our collaboration. There were no outages on Usercentrics’ side — it’s a reliable partner.”

With regards to what we could do better or what the Conrad team is looking forward to, she added, “Although there were limits in regards to A/B testing and customizations in the CMP v2, we’re looking forward to CMP v3, which will offer us more freedom and possibilities in testing and personalization.”

Summary

Challenges: 

Goals: 

Results:

The company

A growing and evolving mobility platform, Free2move’s services comprise car-sharing, car subscriptions, parking spaces and long-term car rental. 

This dynamic Paris-based company, active in over 170 countries, recently acquired SHARE NOW, hugely expanding its mobility services. 

Their app enables users to access, book, and unlock its fleet of 10,000 cars across Europe. As such, it’s imperative that it’s safe, secure, and data compliant.

When Free2move needed to improve their users’ experience with managing consent on their app, they chose Usercentrics CMP to provide a trusted, seamless, and compliant solution.

What were the key priorities and goals for this project?

Free2move is always looking to improve customer experience while maintaining reliable privacy compliance. The team had clear needs and requirements for their consent solution.

Finding a way to better manage their customers’ consent online was the focus of the project.

Prioritizing privacy

They prioritize the security of the data customers share with them, so respecting customer privacy is crucial. 

Maintaining transparency

They want to gain their users’ trust by being transparent about third-party services on their website and apps.

Seamless user experience

A frictionless and easy user experience across platforms is important.

Achieving and maintaining compliance

Operating across Europe — the company’s core market— and the US, they need to ensure compliance with both EU and US privacy regulations and requirements, including the GDPR, CCPA, and Google Consent Mode.

Christoph Schnur of Free2move explains, “It is important to comply with the regulations to avoid fines that can arise from not meeting data privacy requirements, such as collecting user data without consent.”

Why Free2move chose Usercentrics 

There were four main reasons why Free2move decided to work with Usercentrics on their project to improve the user consent experience on their digital platforms.

Christoph says, “Usercentrics is an advanced and market-leading product. Features like the App SDK are important for our mobile apps.”

Another factor was our easy implementation process. That minimized disruption for the Free2move team as well as their users. 

Then there’s Usercentrics’ flexibility and ease of management. Our predefined data processing services simplify things. But being able to customize the product when you choose is empowering for the team and ensures it’s tailored to Free2move’s brand.

Finally, being able to track consent rates using our analytics provides valuable insights to help Free2move deploy informed decision-making.

What we achieved

The Free2move team quickly realized benefits to Usercentrics CMP. Here’s what they found with their cross-platform rollout.

Cross-platform synchronicity 

The overall aim of this project was to manage consent in Free2move’s hybrid app. By implementing the Usercentrics Webview Continuity feature, the user only needs to provide consent once and those settings are shared seamlessly between native app and web. This makes it a quick and simple process for users.

Ease of use

The Free2move team found our Consent Management Platform (CMP) extremely simple and intuitive to use. Our CMP enables streamlining privacy processes and improving efficiency.

Smooth implementation

Across both web and mobile app platforms, code implementation was frictionless and worked consistently. With only a few lines of code, setup and installation are fast.

Flexibility and adaptability

While there are predefined options, our versatile CMP enables users to customize elements to fit their brand. Tailor the consent banner to your brand’s look and messaging tone. This builds trust with your users, too.

Expert support

Fast, reliable support from Usercentrics experts means less downtime and a quicker implementation process. Our dedicated Customer Support Executives and Support team are here to help and to resolve your issues quickly.

How did we do? A final word from our valued client

“With Usercentrics CMP we found a scalable solution to manage consent in one place across our website and mobile apps,” Christoph Schnur, Senior Digital Analytics Manager, Free2move.

Reflecting on the project, Christoph expressed his great satisfaction with both the product and the support he received from our expert team.

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Summary

Margarete Steiff GmbH, known to many simply as Steiff, makes plush toys and babies’ and children’s fashion. Steiff’s toy manufacturing began in 1880 with felted animals, and they would go on to become the inventors of the teddy bear. Today the company has a large online presence and about 400 employees all around the world.

Headquartered in Germany and doing business around Europe, GDPR compliance is important to the company. Compliant data is necessary to provide and continually improve on their customers’ shopping experience. Currently Steiff uses Usercentrics CMP on two domains, their staging system and on their public site.

“Usercentrics is a trustworthy brand for cookie consent services, which gives our customers more trust about data protection on our website.”

Challenge

Steiff needs to ensure that they comply primarily with the GDPR, today and as their online presence evolves. Doing business in Europe, there are other regional laws they may need to consider.

At the same time, providing customers with the best possible shopping experience is their most important goal. To do that they need to provide clear information about consent management, and need to be able to obtain data and optimize the web experience on an ongoing basis.

Goals

Easy implementation and comprehensive functionality

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.

Flexible and user-friendly configuration

Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.

Strong support

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

Peace of mind with regulatory compliance

Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.

Making It Work Together

Well supported

We talked to Anastasia Büchler and Philip Schlichter, Online Shop Managers, about why Margarete Steiff GmbH chose Usercentrics. The Usercentrics CMP was implemented in late 2020 before their time at the company, but they noted that everything continues to run smoothly.

We asked how their experience has been working with Usercentrics to achieve their goals. “We want to give our customers the best shopping experience, so working with a trustworthy partner for data collection is extremely important for us. Usercentrics has proven to be reliable, transparent and react dynamically on the cookie consent topic.”

Performance and optimization

Steiff’s customizations to the CMP mainly include visual and interactive elements to ensure it integrates seamlessly with their CI.

When we asked Büchler and Schlichter about their experience managing the CMP already in place, their response was very positive across the board, “Easy to handle, detailed statistics, reliable customer support, user-friendly”.

Security and optimization today and tomorrow

We asked the Steiff team about the value that using the Usercentrics CMP has brought to the company’s operations. Their response is exactly what we love to hear. “Usercentrics is a trustworthy brand for cookie consent services, which gives our customers more trust about data protection on our website.”

Summary

Delivery Hero is a German multinational company that provides the world’s leading local delivery platform. As noted by Group Data Protection Officer, Benedikt Schweinfurth, the company’s needs are complex, but their goals are clear. “As a large global ecosystem of riders, restaurants, shops, partners and customers, we want to gain trust and provide a secure experience on our websites and apps.”

Delivery Hero operates in over 70 countries on four continents, partnering with hundreds of thousands of restaurants and serving over two billion customers. Needless to say, their digital ecosystem and data privacy compliance needs are extensive. The company needs to ensure compliance for both web and app platforms (including both iOS and Android), and uses the Usercentrics CMP for digital properties in 10 countries.

Onboarding began in July 2022, and brands that are part of their implementation include Foodpanda, Dámejídlo, Mjam, Foodora and Yemekspeti. Go-live for individual web and app entities was staggered.

Challenge

“As a large global ecosystem of riders, restaurants, shops, partners and customers, we want to gain trust and provide a secure experience on our websites and apps.”

The primary goal for the Delivery Hero team was privacy compliance with relevant regulations globally. The company’s vast footprint also enables a substantial volume of high quality data for the company, so ensuring it’s compliant is highly valuable.

Schweinfurth noted benefits of increased security and customer trust with implementations, and that having now gone through setup for a number of sites and countries, additional integrations can be done faster and in an even more streamlined way in the future.

Goals

Easy implementation and comprehensive functionality

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.

Flexible and user-friendly configuration

Ensure the team (technical or not) can implement and customize the CMP, as well as enabling ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.

Strong support

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

Peace of mind with regulatory compliance

Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.

Making It Work Together

We asked Schweinfurth about Delivery Hero’s process and criteria for selecting Usercentrics, “The CMP had previously been implemented at another Usercentrics customer where the teams were satisfied with the CMP. We also considered Usercentrics suitable for our multi-platform architecture. Another important feature was the fully customizable UI and easy-to-manage admin dashboard.”

Well supported

We asked how the collaboration between the Delivery Hero and Usercentrics teams had been, and Schweinfurth noted “active and positive cooperation between the two parties to resolve technical issues and analyse different KPIs regarding the CMP.”

Performance and optimization

To the Delivery Hero team, performance with the Usercentrics CMP first and foremost means “compliance with our Data Privacy regulations across our EU countries and preventing fines due to collection of users personal data without their consent” as well as “gaining and building brand trust.”

Save time and work

The Delivery Hero team has found customization of the banner to be “pretty straightforward” and Schweinfurth noted that it “hasn’t required any extra effort from our developers to make it visible for end customers.” The customizations have focused on use of the company’s corporate colors and a simple, discreet design.

Schweinfurth also commented that “customizing the banner is super easy. Also, adding new Data Processing Services can be done within minutes.” He also noted that “coloring, format, appearance and fonts are very easy to use in the Usersentrics settings”, and that “we can also easily check the changes in the draft version for mobile and web platforms, which make it really convenient.”

Security and optimization today and tomorrow

Schweinfurth noted that the team is still analyzing CMP interaction data and optimizing the banner, e.g. optimal button positioning. When we asked about Delivery Hero’s ongoing goals with Usercentrics, Schweinfurth summed up that they want to “continue to work well together and stay up to date on data security and data protection issues.”

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Summary

Swiss Automotive Group (SAG Digital) is a Digital Hub in Cologne that provides technical solutions to tackle the problems of the future. They have over 5,000 employees and generate sales of more than EUR 1.5 billion.

Challenge

As a data-driven conglomerate on the automotive ecommerce market, SAG Digital is acutely aware of the challenges that companies face when retaining their data collection and processing practices, while at the same time respecting end users and their right to privacy.

The challenge for SAG Digital was to provide transparency to their customers in order to ensure a secure purchasing experience on their ecommerce websites.

When asked why data privacy compliance is important for them to get right on their 13 ecommerce websites, the SAG Digital team highlighted the delicate balance of trust between customers and companies, and that it is very important for them to provide transparency about their tracking setup, so customers feel included and respected.

“To provide transparency to our users about our tracking setup, gaining customer trust and providing them with a secure purchasing experience on our e-commerce websites is a great business value for us in using Usercentrics CMP.”

Goals

Easy to use

SAG Digital wanted to find a consent management platform (CMP) that wouldn’t require a lot of manual work and constant maintenance. As a large enterprise with over a dozen websites to manage, it was key to find a solution that was fully automated and easily enabled compliance with the latest data privacy regulations.

Integrates with current tracking setup

With an established tracking setup already in place, it was important for SAG Digital to find a Consent Management Platform that wouldn’t disrupt their data-driven networks, and would ideally even improve their website performance. The team at SAG Digital engaged in A/B testing with the third-party tool Optimizely, and uses Google Tag Manager on all their ecommerce web applications. Therefore, they wanted to find a data privacy compliance solution that would integrate seamlessly with these.

Won’t break website performance

Website performance and data-driven streams are very important for SAG Digital, their business and offerings. It was imperative from the very beginning for the team to find a CMP that wouldn’t leave them worse off performance-wise.

Highly customizable

Operating 13 ecommerce websites, and with an app in the pipeline, the team at SAG Digital needed to find a CMP that was flexible and able to fit the designs, layout, feel and setup on each different domain. Additionally, their chosen CMP had to be able to integrate with new data processing services, existing tracking setups and best practices in their industry.

Building brand trust, staying compliant

Marius Rudolph, Head of Product at SAG Digital, spoke to us about the process of working with Usercentrics on their ecommerce properties.

Easy to integrate

When asked why SAG Digital chose to collaborate with Usercentrics, Rudolph noted, “We evaluated multiple vendors to handle our tracking setup. We decided to go with Usercentrics because it is easy to integrate and it works great with our Google Tag Manager setup, which we use in all our ecommerce web applications. Besides that, PageSpeed and website performance are very important to us. Usercentrics handles this topic very well.”

Simple rollout across business domains

When asked about benefits that SAG Digital has experienced after their implementation, Rudolph said, “Rolling out and activating Usercentrics is very simple. We also combined it with Optimizely to test different versions of the CMP to have the best possible performance.”

Easy and great customizations

The SAG team appreciated the ease of customizations and how quickly they could get everything set up to their specifications. “Customizing is easy and works great. We A/B tested different versions and wordings, use of corporate colors and simple/discreet design. We found that customizing the banner is super easy, and adding new data processing services can even be done within minutes.”

Building brand trust and staying compliant

“To provide transparency to our users about our tracking setup, gaining customer trust and providing them with a secure purchasing experience on our ecommerce websites is a great business value for us in using Usercentrics CMP. Building trust, staying compliant and continuing to work well together to stay up to date on data security and privacy issues.”

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Summary

Building materials retailer Kemmler Baustoffe Vertriebsservice GmbH has been in business since 1885. Over the years they have grown and evolved to over 1,200 employees and 35 branches in addition to their robust online business. They cater to medium-sized specialty businesses and large construction firms, and along the way they’ve learned a few things about how technology changes in both building and business, and how to adapt and grow.

The GDPR is an ever-present consideration for them, with security and transparency around data protection being particularly important. Kemmler Baustoffe’s ecommerce business success rests on building and maintaining customer trust.

Their industry centers around repeat, long-term business relationships. That requires consistently great customer experiences. To help continually improve those experiences online, Kemmler Baustoffe relies on customer and user data, making comprehensive consent management tools a necessity.

Kemmler Baustoffe started working with Usercentrics in June 2021. Prior to that they were a customer of Usercentrics’ integration partner Trusted Shops. A deeper need for analytics and insights from their site data was the catalyst to sign up with Usercentrics directly.

At present they run v2 of the Usercentrics Consent Management Platform (CMP) on two websites.

Challenge

Kemmler Baustoffe is well established in southern Germany, and has come a long way since its original facility was a powder mill. Today, run by the fifth generation of the Kemmler family, the company is the leading building material and tile specialist dealer in southern Germany, with a growing and evolving online business in addition to its physical stores.

Adapting the business to best meet the needs of customers and trades has long been a hallmark of the company, and Kemmler Baustoffe’s approach to data privacy is no different. They have a robust online ecommerce platform, enabling reach and flexibility in their business beyond bricks and mortar stores. They understand that their customers’ trust is just as important for building ongoing relationships as comprehensive inventory or knowledgeable staff.

Kemmler Baustoffe’s client base ranges from DIY homeowners to building industry professionals, and the company needs to be able to cater to their varied needs. This goes for privacy compliance, too. Their customers have a job to do and don’t want a website getting in their way. Kemmler Baustoffe’s cookie banner needed to be carefully customized, with clear messaging and seamless branding.

Goals

Easy implementation and comprehensive functionality

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.

Flexible and user-friendly configuration

Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.

Strong support

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

Peace of mind with regulatory compliance

Meet GDPR requirements, and those of any other international regulations, for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.

Making It Work Together

Alexander Wolf, Kemmler Baustoffe’s SEO & Content Manager, talked to us about the company’s goals, implementing Usercentrics CMP and the key benefits they’ve seen.

Well supported

“Just great! The staff is very friendly, always helpful and responds quickly.”

“Just great! The staff is very friendly, always helpful and responds quickly.” Regarding future expectations, his were just for the team’s “great work” to continue.

Performance and optimization

Wolf said the driving factors for selecting Usercentrics, as well as major benefits from the implementation, were “More possibilities for customization and statistical insights”. He also expressed enthusiasm for additional Interaction Analytics functionality in the future.

Save time and work

Wolf said their implementation took no more than two weeks and they took advantage of the range of customization functionality in the Admin Interface, which he described as “easy and intuitive”. After implementation the Kemmler Baustoffe team realized even more possibilities for customization and insights from data collected to drive optimization and customer experience.

Protecting the business

“Brand trust” is what Wolf expressed as the key business value that Usercentrics brings to Kemmler Baustoffe’s ecommerce business today and looking to the future.

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