2 mins to read
Introduction
With over 800 employees in six locations, Trusted Shops is an industry-leading provider of digital trust and buyer protection in Europe. The company offers services for online stores, including legal advice, online reviews, buyer protection and trust certifications.
Usercentrics and Trusted Shops have maintained and expanded their partnership for three years to date. We provide our consent management solution, and together with the considerable range of services offered by Trusted Shops, this provides both buyer protection and enables digital trust. It also enables a quick and easy way for companies to meet the requirements of the Telecommunications Telemedia Data Protection Act (TTDPA). All they have to do is log in to their Trusted Shops account. With Usercentrics, no new registration or login is required.
Learn more about Trusted Shops, its partnership with Usercentrics and the benefits it brings to its customers.
The initial challenge for Trusted Shops
With Trusted Shops, companies have many opportunities to gain and strengthen the digital trust of their customers. As part of its Business Solution for Legal Services, Trusted Shops offers its customers an automated and easy-to-implement solution to support legal security.
A key part of their business is to inform its customers about data protection and the need for GDPR compliance. They tell their customers how they can act in a data protection-compliant manner when processing personal data, as well as how to avoid fines and maintain the trust of end users.
In addition to the numerous legal services, Trusted Shops provides its customers with a consent management platform through its partnership with Usercentrics, enabling Trusted Shops customers to also quickly and easily create their own cookie banner.
The partnership between Usercentrics and Trusted Shops
For Trusted Shops’ customers, their customers’ and users’ trust is particularly important. However, what’s needed to build trust and to strengthen it can look different with different audiences. Trusted Shops’ customers are happy if they can concentrate on their core business without having to worry about how to ensure data protection compliance.
For this purpose, Trusted Shops offers a range of services to help companies meet complex legal requirements. These include claims management, website checks, consent management and much more.
Working with Usercentrics, our consent management technology has been integrated into Trusted Shops’ Legal solution, which helps build trust with end users, a great experience and a win-win for the Trusted Shops team.
“Usercentrics is a reliable partner and service provider – we found a really good balance between comprehensive features, performance and pricing,” says Denise Heister, Communications & Project Manager at Trusted Shops.
Heister adds, “Working with Usercentrics is very pleasant. We have many different requirements and are well looked after all around. The support is also fast and straightforward.”
When customers choose Trusted Shops’ Legal solution, they can use the Consent Banner, which is based on Usercentrics’ technology, to implement automated and dynamic Consent Banners on their websites. This enables users, depending on their setup, to give informed consent to use of cookies and other tracking technologies in accordance with the requirements of the TTDSG.
The close partnership between Trusted Shops and Usercentrics has been very commercially rewarding for the team. Trusted Shops has now expanded its offering with Usercentrics’ Consent Management solution.
Heister added, “We rely on outsourcing certain services for cost reasons. This includes the technical development of a user-friendly CMP solution that can be customized for customers and clients.”
Customer benefits and feedback
Unique Jewelry GmbH, a Trusted Shops customer, commented positively on the integrated solution from Usercentrics, used as part of the CMP and Legal Package from Trusted Shops.
Marvin Wagner from Unique Jewelry said, “The configuration via Trusted Shops worked without any problems! Except for two services (individual solutions), we were able to specify all cookie providers directly during the pre-selection process, which accelerated and simplified the configuration.”
Unique Jewelry was also equally positive about its experience customizing and integrating third-party services.
Wagner noted, “The customer or website visitor can very easily understand which services they agree to and which they don’t, enabling or blocking cookies accordingly. There are also many advantages to simply adding new services – so companies can always operate in a privacy-compliant and efficient manner.”
A look into the future
Trusted Shops is confident about the future of the partnership with Usercentrics. Denise Heister from Trusted Shops briefly summarized, “We hope for continued good and fast support and look forward to expanding the joint features for our customers. “
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