Usercentrics Knowledge

Articles, Information, How-Tos and Tutorials about GDPR & ePrivacy.
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Knowledge

Designing The Customer Journey To Be GDPR Compliant

How do the General Data Protection Regulations (GDPR) influence customers’ travel as they surf the web? A closer look reveals that without Consent, the brand cannot go on – no matter at which point of the customer journey. Therefore, smart Consent Management can make a decisive difference here.

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Knowledge

Gathering Consent For Marketing Success

The recently implemented General Data Protection Regulations (GDPR) have significantly changed the way customer data is handled in the marketing sector. Although EU countries still interpret the legislation differently, asking for user Consent has become the first action on every website on a cross-border basis. For many marketers, requesting consent is still a threat to business. Therefore, the gathering of consent explicitly in a transparent procedure with the help of a Consent Management Platform (CMP) has positive effects on marketing and can even boost sales.

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General

Cookies & GDPR Checklist: Do’s & Don’ts

Since 25 May 2018, website operators have been asking themselves whether cookies fall under the GDPR or not. So let’s ask ourselves whether cookies fall under the DSGVO or the forthcoming ePrivacy Regulation. What is the actual legal basis and which myths surrounding cookies are true, which ones are false?

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Knowledge

7 Criteria for a GDPR-compliant Consent

7 Criteria for a GDPR-compliant Consent A legally binding and GDPR-compliant consent must fulfil numerous criteria, which must then also be applied to the usecase of websites and apps. The perspective of the user and what he can...

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Knowledge

Are cookies personal data?

Are Cookies Personal Data? Since the GDPR came into effect in May 2018, website operators have had to question whether cookies count as personal data or not. However, to answer this question, the terms cookies and personal data...

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Knowledge

Cookie Banner

Cookie Banner What is a Cookie Banner? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018, so-called cookie banners on websites have become the norm. When a user visits a website for the first...

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Knowledge

What are cookies?

What Exactly Are Cookies? Since the GDPR came into effect in May 2018, website operators have had to ask themselves, whether cookies count as personal data or not. To answer this question, the term “cookies” must be defined....

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Knowledge

Cookie Hint

Cookie Hint What is a cookie hint? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018, so-called cookie banners on websites have become the norm. When a user visits a website for the first time,...

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Legal Update
Always up-to-date: With our legal update, we keep you up to date with the latest trends around data protection.
Whitepaper Cookie Consent Management for Enterprises in accordance with GDPR
New Whitepaper
Checklists and practical tips for the correct handling of cookies and user identifiers according to GDPR.