Usercentrics blog

The Texas Data Privacy and Security Act (TDPSA) gives Texas residents rights over their personal data, including the right to access, correct, delete, and opt out of its sale or use in targeted advertising. Businesses operating in Texas should understand what the law requires and how to meet those obligations.

Originally a 1967 wiretapping law, CIPA is now central to a surge of U.S. privacy litigation targeting websites that deploy cookies, pixels, and session replay tools without prior user consent. We look at CIPA’s legal framework, key sections, how it differs from the CCPA, compliance, penalties, and how a consent management platform can reduce exposure.

The Virginia Consumer Data Protection Act was the second US state-level privacy law passed, in effect from January 1, 2023. It establishes consumers’ rights and companies’ responsibilities, and has been influential over subsequent data privacy laws passed in other states.

The California Privacy Protection Agency, now publicly known as CalPrivacy, is California’s privacy watchdog. The Agency has broad powers to audit businesses, enforce privacy law, and shape regulations. This article explains what it does, why it matters, and what businesses need to know to avoid penalties and fines as enforcement ramps up.

Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.

The Oklahoma Consumer Data Privacy Act follows the Virginia model, with opt-out rights for targeted advertising and data sales, affirmative consent for sensitive data, and AG-only enforcement with a permanent cure period. Businesses already compliant with Virginia or Texas privacy law will find the obligations closely familiar. The January 1, 2027 effective date leaves limited time to close compliance gaps.

California’s privacy laws set a high bar with obligations for businesses that handle consumer data. This guide covers everything your CCPA/CPRA privacy policy must include, making sure it stays up to date, and what it takes to stay on the right side of the enforcement.

Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.