Usercentrics blog

First-party data personalization is built on data that customers share directly with your company through browsing, purchases, and saved preferences. When collected transparently and used with consent, this data supports personalization that is both effective and privacy-compliant.

Standard Contractual Clauses (SCCs) enable lawful international data transfers while maintaining GDPR-level protections. This guide helps businesses protect data, build trust, and operate globally by explaining what SCCs are, why they’re important, and how to implement them.

Hyper-personalization isn’t just about selling more; it’s about creating connections. Done right, it can transform how people perceive your brand. Done wrong, it can ruin trust and your brand reputation. Here’s how to navigate this fine line.

Google officially ended its Privacy Sandbox initiative in October 2025 after six years of development. The initiative faced regulatory scrutiny over competition concerns, mixed results in industry testing, and varied adoption rates across the ecosystem. Third-party cookies will remain in Chrome indefinitely, but companies still need to manage consent requirements under the GDPR.

Learn more about 12 top cookie consent tools and consent managers. Reviews of features and requirements like auto-scanning, regional compliance, GTM integration, and server-side consent. Explore why CMPs are essential for privacy compliance, data quality, and audit readiness across different business sizes and global markets.

Compliance tracking software automates monitoring, evidence collection, and reporting across privacy and security frameworks. This guide compares 10 leading platforms to help you choose the right tool based on your regulations, tech stack, and compliance maturity.

Privacy by design starts long before visitors arrive on your website. It centers data privacy best practices, user experience, and data protection at all stages of planning, design, development, and operations. Learn about the core principles and how it can benefit your business.

Using Google Fonts can trigger GDPR requirements because the tool transfers personal data. This article explores the legal risks and outlines strategies for achieving compliance through consent mechanisms or self-hosting, and explores privacy-friendly alternatives.