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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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This article explains what a consent management platform (CMP) is, how it differs from a cookie banner, and why regulatory requirements worldwide make one necessary. It covers choosing the right consent framework, the growing importance of multi-jurisdiction compliance, and staying audit-ready over time. For teams evaluating their first CMP or reassessing their current setup.
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The IAB Transparency and Consent Framework has been updated to TCF v2.4, adding new disclosures for vendor Features, cross-device consent flexibility, and a simplified Legitimate Interest signal for Special Purposes. CMPs must display standard explanatory text and illustrations for each Feature and reflect the renamed Special Feature 2. Web environments must comply by October 23, 2026, with mobile and CTV following on February 23, 2027.
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The UK’s Data (Use and Access) Act 2025 (DUAA) is now fully in force. This guide covers the key compliance changes for businesses. Those include the new recognised legitimate interests lawful basis, updated cookie and PECR rules, automated decision-making reform, expanded ICO enforcement powers, and fines now aligned with UK GDPR levels of up to 4 percent of global annual turnover.
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Usercentrics CMPs maintain Gold Tier CMP Partner status for 2026. As Google Tag Gateway (GTG) adoption grows, Usercentrics provides advanced capabilities to support customers using GTG, including proactive scanning for late consent signals, clear documentation on tag enrollment, and consent handling designed to help maintain measurement continuity. Customers using server-side tracking or GTG can review their current setup against these capabilities today.
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A cookie banner delivers a first impression for website visitors. It informs them how their personal data is used and helps websites comply with privacy laws like the GDPR and CCPA. This guide explains what cookie banners are, how they work, design best practices, and why transparent consent management builds user trust and supports privacy-led growth.
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New Hampshire’s Privacy Act (NHPA) has protected state residents’ personal data since January 1, 2025. Consumers can access, correct, delete, and obtain a copy of their data, and opt out of sales, targeted ads, and certain profiling. Companies meeting the law’s consumer-data thresholds must comply, with the Attorney General as sole enforcer.
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Learn everything you need to know in this guide to IT compliance. We’ll cover key practices and standards, and how tools like those from Usercentrics can help you manage IT compliance efficiently.
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Ce n’est pas le RGPD mais la directive ePrivacy qui impose, depuis 2002, le consentement préalable au dépôt de cookies. Décryptage de ce cadre, de son articulation avec le RGPD et de sa transposition française via l’article 82.
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