Learn with us and thrive in the Privacy-Led Marketing era

Discover the top data privacy certifications for employees and organizations and how they can assist you in achieving compliance with ever-evolving data privacy laws. We explore how these credentials can help you reduce risks, build trust with customers, and enhance your data privacy strategy.

Learn how to meet customer expectations for personalized web experiences while respecting their privacy and preferences. This article covers how web personalization can benefit your brand and how to implement a privacy-first personalization strategy.

Cross-context behavioral advertising (CCBA) has transformed marketing, but it has also created complex privacy compliance challenges. This guide explains what CCBA is, its impact on data collection practices, and your legal obligations under laws like the CPRA and GDPR.

Data mapping helps you achieve compliance and improve decision-making after migrating, integrating, transforming, or consolidating data. This guide walks you through the data mapping process to help you effectively chart your data and avoid costly mistakes.

Chinese AI company DeepSeek has caused a stir with its R1 model. EU regulators are also paying attention and expressing concern over the app’s collection and use of EU residents’ personal data. We look at why data protection authorities are investigating and what action they’re taking.

From mechanisms to collect, manage, and securely store user consents to customizable banners that enable granular consent collection, we outline the offerings of 8 of the top consent management platforms on the market.

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

The Global Privacy Platform (GPP) enables publishers to signal consent and preference information obtained from users to third parties. This IAB initiative helps publishers evolve their compliance efforts and stay ahead of the rapidly evolving privacy landscape in a cost- and resource-friendly way.

The New York SHIELD Act affects any business handling New York state residents’ private information. With specific security requirements, breach notification deadlines, and new protected data categories from March 2025, businesses worldwide must understand their obligations.

To comply with the GDPR, you need to keep accurate records of your data processing activities (RoPAs). In this guide, you’ll learn how RoPAs can benefit your business and what information you need to include in them. Plus, get tips on best practices for maintaining accurate records.

In 2025 more US state privacy laws will come into effect than in any previous year, though federal legislation remains stalled. We compare what US state-level data privacy laws mean for consumers and businesses.

Small businesses have a lot to do. But a professional and engaging website is a critical tool for telling the world about what you do and growing your audience. We explain how to build a beautiful, professional, and privacy-compliant website with Wix.