Learn with us and thrive in the Privacy-Led Marketing era

The purpose of this article is to give you a rough overview of BigQuery and a few insights into its pricing factors. Even though you might want to start immediately — trust me, I really understand you here — it is always recommended first to check out the pricing of the service one wants to use to verify that it fits your needs. I mean, none of us wants to suddenly wake up and see a $100k bill from his cloud provider since we didn’t understand the pricing model, right? Unfortunately, there are more than enough actual cases where this happened to people.

Publishers are desperately looking for an alternative to user Targeting without Third-Party Cookies. Could netID be the answer? As a publisher, should I jump on the bandwagon or just let it pass by?

As early as mid 2019, Google announced that it would implement measures in its Chrome browser to protect the privacy of website users – following the same path as Apple with its Safari browser (Intelligent Tracking Protection) and Mozilla with Firefox (Enhanced Tracking Protection by default). 

Have app operators seen better days? It’s no news that anyone who runs an app and wants to collect data for marketing purposes needs the consent of their users to do so. In addition to this challenge, a recently surfaced issue is causing unrest in the app business: Apple’s new privacy features in the iOS14 update. With this, app operators are now forced to actively ask their users for their consent in order to use or pass on the IDFA (Apples’ own Advertising ID, the “Identification for Advertisers”). What was authorised previously by factory settings (and could only be prevented via the settings menu) can now only be activated via an opt-in.

The social network TikTok has increasingly come under the scrutiny of data privacy regulators. The European consumer protection association BEUC (Bureau Européen des Unions de Consommateurs) filed a complaint recently with the EU Commission. Among other issues, the complaint alleges that children – who make up the majority of users – lack sufficient protection from hidden advertising and harmful content. This was followed by a hefty 92 million dollar fine as a consequence of a class action lawsuit in the USA. The accusation: data collection and sharing without user consent.

With a few easy steps, you can add the Usercentrics script tag or plugin to your WordPress website and start collecting user consent from your website visitors. The Usercentrics WordPress integration allows you to harmonize your marketing and data strategy with legal requirements on your WordPress website.

With a few easy steps, you can add the Usercentrics script to your Shopify website and start collecting user consent from your website visitors. The Usercentrics Shopify implementation allows you to harmonize your marketing and data strategy with legal requirements on your Shopify website through Usercentrics customizable and easy to set up Consent Management Platform.

Are you looking forward to the end of the ePrivacy Regulation? After all, the discussion about a Europe-wide, uniform regulation with regard to electronic communications has been with us for a long time. But now things are moving: the Council of Europe recently (mid-February 2021) adopted a new draft. This will now be discussed in the next step in the European Parliament, and perhaps a final regulation text will be adopted at some point.

Black Friday Analysis: Do customers throw caution to the wind regarding their privacy with great offers? Are they more likely to click on “Accept” on a “cookie banner”? We analyzed 22 large German online shops.