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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Let’s talk about data privacy and security. What are their differences, the goals of the policies and activities, the best practices, and the methods for implementing them?
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The Minnesota Consumer Data Privacy Act (MCDPA) takes effect on July 31, 2025, establishing new standards for data privacy and consumer protection in the state. Businesses preparing for compliance must understand the key provisions and implications for consumer rights to ensure a smooth transition.
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Navigating the complexities of the General Data Protection Regulation (GDPR) and maintaining compliance with evolving regulations can be tricky. Use our guide to meet GDPR requirements and protect your marketing campaigns and revenue.
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Achieving and maintaining CCPA compliance shouldn’t take resources away from your core business. Find out which tool can help you meet your privacy compliance requirements.
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Global Privacy Control is an initiative to give users control over their personal data online and standardize communication of consent choices. It is one type of universal opt-out mechanism to record and signal data privacy preferences for the use, sale, or sharing of users’ data.
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Everything you need to know to create a compliant affiliate marketing program and avoid common pitfalls.
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Data drives business decisions, but data mining needs a strategy to help marketers target accurately and improve performance. We look at data mining in marketing, what it is, how it works, and how it needs to be handled to best benefit your organization.
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Consent is a critical requirement for data privacy compliance in many laws around the world. But like the laws themselves, ideas about consent, its applications, and the type required for different scenarios is evolving. We look at consent types, when they are used, and benefits and risks.
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