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The EU’s General Data Protection Regulation (GDPR) – an overview

The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.

Everything you need to know about GDPR compliance

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

Top 15 compliance automation software: Comparing pricing, features, and reviews

We’ve reviewed the top 15 compliance automation software options and compared their features and price points.

The ultimate guide to Google Tag Assistant for privacy-friendly tracking

Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.

Review of 2023 in data privacy around the world

2023 definitely saw the acceleration of data privacy: in regulations, in consumer expectations, and in business’ operational changes and requirements in the tech industry. Let’s have a look at some of the key developments in data privacy around the world and how their effects will continue in 2024.

Understanding Google’s Additional Consent: A guide for publishers

As a publisher, you’re likely already aware of consent management’s crucial role in the digital marketplace. Enhancing the user experience through transparency and providing control reinforces customer loyalty while enabling higher engagement and conversion rates.

The Digital Markets Act (DMA): Rules and revelations for travel companies

Travel companies rely on user data to create personalized experiences for customers. But with the Digital Markets Act on the horizon, how will data-driven travel evolve? We explore the impact of the DMA on the travel industry and what travel businesses can do to get ready for it.

Usercentrics supports the latest version of Google Consent Mode

Find out how to implement Google Consent Mode with the Usercentrics Consent Management Platform (CMP) solution in just two steps.

Usercentrics CMP supports Google Consent Mode V2

As Google Consent Mode-certified Consent Management Platforms (CMP) partner, we’re proud to share that Usercentrics CMP supports Google Consent Mode V2 signaling to ensure our customers using Google products experience a seamless integration with our standard CMP implementation.

The Digital Markets Act (DMA) for global brands: enhancing enterprise growth and success

The Digital Markets Act introduces new rules that could cause waves in the digital business operations of global enterprise brands. From data portability to user consent, how does this European regulation affect the way your global enterprise operates? Find out.

What the Digital Services Act and Digital Markets Act mean for US businesses

The Digital Services Act package legislated by the European Commission brings a variety of new obligations and opportunities to tech companies and consumers. These new laws will help protect consumers and level the competitive playing field in digital markets.

Navigating the Digital Markets Act: How advertisers can ensure privacy and compliance

The Digital Markets Act is a regulation that’s shaking up how advertisers work with large tech platforms. If you’re an advertiser with an audience in the EU and/or EEA, these changes affect you. We break down what you need to know and how to adapt your advertising strategies effectively.

What is a privacy policy for websites and why do you need one?

A privacy policy explains how websites collect, use, and protect personal data. We look at what a privacy policy is, why businesses need one, its role in data subjects’ rights under privacy laws, and how it helps build user trust and supports compliance with global data privacy laws.

US privacy law compliance for EU companies

If you are an EU company looking to do business in the US, this article provides you with some of the answers you will need to know about the US Privacy Law.

What is a Digital Markets Act-ready consent management platform and how to choose one

The Digital Markets Act will affect European companies that rely on platforms and services of the six designated gatekeepers. Privacy compliance is a key requirement. Get a consent management solution to compliantly collect, manage and signal user consent to safeguard your digital marketing.

How important is consent management under the Digital Markets Act (DMA)?

User privacy, consent management and consent banners under the Digital Markets Act (DMA). What role does consent play in the DMA? And what are the requirements for DMA privacy compliance?

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