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Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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Curated articles

Mar 28, 2024

The EU’s General Data Protection Regulation (GDPR) – an overview

The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.

Feb 13, 2025

Everything you need to know about GDPR compliance

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

Mar 19, 2025

Top 15 compliance automation software: Comparing pricing, features, and reviews

We’ve reviewed the top 15 compliance automation software options and compared their features and price points.

Jul 23, 2025

The ultimate guide to Google Tag Assistant for privacy-friendly tracking

Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.

Feb 16, 2024

Google Ads, GA4 and consent management

Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced consent management efforts from the company and third parties that rely on its products and services, like Google Ads and Google Analytics 4.

Feb 8, 2024

Understanding the differences between GDPR and FADP

Switzerland is not part of the EU, so GDPR compliance is not required there. The country does have the Federal Act on Data Protection (FADP). Also, many companies do business in the EU and Switzerland, so it’s important to understand data privacy requirements and differences between the two laws.

Jan 29, 2024

What does Meta’s ad-free subscription model for European users mean for the future of digital advertising?

With Meta’s new ad-free subscription model for EU users, the digital advertising industry is facing a major shift. Discover what this move means for user privacy and the future of digital marketing.

Jan 19, 2024

Google’s March deadline for privacy compliance: CMPs, Consent Mode and ensuring continued advertising

Google’s March deadline for advertiser requirements in EEA is coming fast, as reinforced by their latest help center article. Learn why you need a Google-certified consent management platform (CMP) supporting Google Consent Mode and how it’ll help protect your ad revenue in 2024 and beyond.

Jan 16, 2024

What is the Google EU user consent policy?

Google’s EU user consent policy sets the foundation for responsible data handling in digital advertising. We explore how websites that have received a noncompliance notice from Google can use a Consent Management Platform (CMP) to enable compliance and avoid suspension from Google’s platforms.

Jan 12, 2024

Zero-party, first-party, second-party, and third-party data: Key differences and how to leverage them

Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a shift away from third-party data use.

Jan 5, 2024

AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent

Are you a mobile game developer looking to maximize your game’s revenue? The answer lies in AdMob for Games. Explore our guide to learn how to leverage AdMob to increase your mobile game monetization while achieving and maintaining compliance with data protection regulations. So, ready player one?

Jan 3, 2024

AI and data privacy: What do US President Biden’s Executive Order and the EDPS resolution on generative AI bring to the table?

What’s the impact of artificial intelligence (AI) on data protection and user privacy online? We delve into US President Biden’s Executive Order on safer AI and the European Data Protection Supervisor’s (EDPS) General Privacy Agreement (GPA) resolution on generative AI.

Jan 3, 2024

Data privacy regulation in 2024: what we’re watching

Data privacy saw a lot of change and advancement in 2023. More regulations, more requirements from businesses and more consumer expectations. There is unprecedented opportunity for innovation and 2024 promises that change will accelerate even faster. Let’s look at what to expect in data privacy.

Dec 28, 2023

Mobile app monetization: Google AdMob in the mobile advertising market

Mobile app developer seeking to boost your app’s revenue? Discover the potential of Admob for app monetization, including how to ensure data protection compliance. Tighten your coding gloves and let’s get started!

Dec 28, 2023

Review of 2023 in data privacy around the world

2023 definitely saw the acceleration of data privacy: in regulations, in consumer expectations, and in business’ operational changes and requirements in the tech industry. Let’s have a look at some of the key developments in data privacy around the world and how their effects will continue in 2024.

Dec 18, 2023

Understanding Google’s Additional Consent: A guide for publishers

As a publisher, you’re likely already aware of consent management’s crucial role in the digital marketplace. Enhancing the user experience through transparency and providing control reinforces customer loyalty while enabling higher engagement and conversion rates.

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