Usercentrics blog
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Curated articles
Mar 28, 2024
The EU’s General Data Protection Regulation (GDPR) – an overview
The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.
Feb 13, 2025
Everything you need to know about GDPR compliance
GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.
Mar 19, 2025
Top 15 compliance automation software: Comparing pricing, features, and reviews
We’ve reviewed the top 15 compliance automation software options and compared their features and price points.
Jul 23, 2025
The ultimate guide to Google Tag Assistant for privacy-friendly tracking
Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.
May 8, 2024
Is Privacy-Led Marketing the solution to the cookieless future?
Third-party cookies have been a major source of user data that companies need for marketing operations. That’s changing, driven in part by changes from companies like Google. Learn how companies can use Privacy-Led Marketing with consent. Improve performance with consent and get the data you need.
Apr 22, 2024
What is consent-based marketing? Benefits and tips for marketers
Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.
Apr 18, 2024
Digital Markets Act uncovered: top 30 DMA questions answered
We provide answers to the most frequently asked questions about the Digital Markets Act (DMA). Gain insights into the latest regulatory measures and discover how they are shaping the digital landscape and impacting businesses.
Mar 29, 2024
Multichannel ad campaigns: A deep dive into Google’s consent requirements for Campaign Manager 360 and Display & Video 360
The ability to seamlessly connect with audiences across various platforms is now a fundamental aspect of any marketer’s playbook. But the rules are changing for businesses using Google Marketing Platform products, including Campaign Manager 360 and Display & Video 360.
Mar 28, 2024
Ecommerce privacy compliance and effects of data privacy
The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping ecommerce and the best ways to gain a competitive advantage for both sales and user experience.
Mar 25, 2024
What Is Mobile App Consent? 5 Tips for Obtaining App Consent
User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.
Mar 18, 2024
Tailoring Asian businesses’ marketing strategies for European privacy compliance and success
Both Asia and Europe are large geographies with significant audience and business opportunities. However, there are particular business challenges, and data privacy regulation is an especially important consideration for Asian companies looking to establish a foothold in European markets.
Mar 15, 2024
Mastering conversion modeling: Tracking user data in a cookie-free era
Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.
Mar 13, 2024
Everything you need to know about data anonymization
Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.
Mar 5, 2024
What is a sovereign cloud why is it important for your data protection strategy?
Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).
Feb 23, 2024
Implementing consent for Google ads personalization: A comprehensive guide to the Google Ads compliance alert
Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.
Feb 21, 2024
India Digital Personal Data Protection Act (DPDP Act): An Overview
The India Digital Personal Data Protection Act (DPDP Act or DPDPA) was passed and came into effect in August 2023. It bears similarities to the European Union’s General Data Protection Regulation (GDPR) in scope, though there are some concerns about gaps and volume of exemptions.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Online
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
Apr 18, 2023
Stay in the loop
Join our growing community of data privacy enthusiasts now. Subscribe to the Usercentrics newsletter and get the latest updates right in your inbox.