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The EU’s General Data Protection Regulation (GDPR) – an overview

The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.

Everything you need to know about GDPR compliance

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

Top 15 compliance automation software: Comparing pricing, features, and reviews

We’ve reviewed the top 15 compliance automation software options and compared their features and price points.

The ultimate guide to Google Tag Assistant for privacy-friendly tracking

Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.

Ecommerce privacy compliance and effects of data privacy

The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping ecommerce and the best ways to gain a competitive advantage for both sales and user experience.

What Is Mobile App Consent? 5 Tips for Obtaining App Consent

User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.

Tailoring Asian businesses’ marketing strategies for European privacy compliance and success

Both Asia and Europe are large geographies with significant audience and business opportunities. However, there are particular business challenges, and data privacy regulation is an especially important consideration for Asian companies looking to establish a foothold in European markets.

Mastering conversion modeling: Tracking user data in a cookie-free era

Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.

Everything you need to know about data anonymization

Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.

What is a sovereign cloud why is it important for your data protection strategy?

Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).

California Privacy Rights Act (CPRA) enforcement is starting: what you need to know

The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).

Implementing consent for Google ads personalization: A comprehensive guide to the Google Ads compliance alert

Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.

India Digital Personal Data Protection Act (DPDP Act): An Overview

The India Digital Personal Data Protection Act (DPDP Act or DPDPA) was passed and came into effect in August 2023. It bears similarities to the European Union’s General Data Protection Regulation (GDPR) in scope, though there are some concerns about gaps and volume of exemptions.

Google Ads, GA4 and consent management

Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced consent management efforts from the company and third parties that rely on its products and services, like Google Ads and Google Analytics 4.

Understanding the differences between GDPR and FADP

Switzerland is not part of the EU, so GDPR compliance is not required there. The country does have the Federal Act on Data Protection (FADP). Also, many companies do business in the EU and Switzerland, so it’s important to understand data privacy requirements and differences between the two laws.

What does Meta’s ad-free subscription model for European users mean for the future of digital advertising?

With Meta’s new ad-free subscription model for EU users, the digital advertising industry is facing a major shift. Discover what this move means for user privacy and the future of digital marketing.

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