The iab Transparency & Consent Framework

The iab Transparency & Consent Framework

The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between technologies like DSP's, DMP's and...
by Usercentrics
Sep 26, 2018
Book a demo
Learn how our consent management solution can improve privacy and user experience for your users.
Get your free data privacy audit now!

The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between technologies like DSP’s, DMP’s and SSP’s.

It contains three major elements:

  • Consent Management Provider JavaScript API
  • Consent string and vendor list
  • Mobile In-App CMP

It provides you with a pubvendors.json technology, which provides control to publishers to white- and blacklist vendors.

IAB Europe TCF Logo

Pubvendors.Json Technology

IAB Europe Transparency and Consent Framework will help the advertising industry to comply with the EU data protection and privacy rules, named General Data Protection Regulation (GDPR).

You can find the pubvendors.json here:

https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework

The IAB consent framework enables publishers to limit their GDPR liability and enables them to express their legitimate interest as a legal basis.

Consent Management Platforms (CMP) like Usercentrics help you as a publisher to get the user consent in a compliant and transparent way.

  • Get and save the user consent
  • Show granular vendor list, that is actually in use
  • Give the user the right to opt-out
  • Connection with the tag management (e.g. GTM) to respect the consent

Dirk Lajosbanyai, managing director ad agents GmbH: Usercentrics helps us and our clients to stay GDPR compliant and load Tags in the right order and after the user consent is given. This solution gives us the chance to gain more trust.

 

In case you have more questions or need more information, do not hesitate to contact our publisher team.

Home Resources Article The iab Transparency & Consent Framework

Related Articles

South Africa’s Protection of Personal Information Act – an overview

South Africa’s Protection of Personal Information Act – an overview

South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how...

Brazil’s General Data Protection Law / Lei Geral de Proteção de Dados (LGPD) – an overview

Brazil’s General Data Protection Law / Lei Geral de Proteção de Dados (LGPD) – an overview

Brazil’s LGPD builds on existing Brazilian law and is influenced by the GDPR. We look at how it addresses...