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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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The European Union and United States again have an adequacy agreement governing privacy and security for international data transfers. The Data Privacy Framework went into effect July 10th, providing new safeguards for EU residents and enabling US companies to self-certify.
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Companies collect consumers’ data to improve user experiences, target advertising, and more. When organizations obtain and share personally identifiable information (PII) in the course of business operations, they have to ensure that it’s protected.
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We are delighted to announce the launch of our SDK scanner for Mobile Apps, a feature designed to streamline CMP configuration, saving time for developers, legal and marketing teams.
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The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms and the protection of children.
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GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with partners as with customers. We look at how the GDPR affects the B2B outbound sales process and how organizations can achieve compliance.
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Switzerland’s new FADP replaces the previous 30-year-old data privacy act, bringing it up to date with new technologies and giving Swiss citizens new rights.
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The Indiana Consumer Data Protection Act is the seventh state-level data privacy law passed in the United States, signed into law May 1, 2023.
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Emphasizing the value of player consent in mobile game advertising. New findings indicate that addressing consent boosts both ad compliance and player engagement. The downfall of disregarding consent, the impact on ARPU, and the way forward for developers—it’s all about transparency.
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From data protection and privacy laws to accessibility and inclusion regulations—there’s lots to keep in mind when developing and distributing mobile games and apps. Failure to comply with the industry laws, regulations, and standards can result in hefty fines and reduced user trust.
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The Tennessee Information Protection Act is the eighth state-level data privacy law passed in the United States, signed into law the same day as Montana’s.
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The UK’s Online Safety Bill, aiming to increase user safety on social media, is causing concern among app developers over potential privacy breaches and the undermining of encryption. Major messaging app leaders threaten to withdraw from the UK unless the bill is revised.
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Google I/O underscored the tech world’s privacy focus. Google, once a simple search engine, now protects sensitive user data with innovations like passkeys and app user protections. What should app developers be aware of?
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