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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with partners as with customers. We look at how the GDPR affects the B2B outbound sales process and how organizations can achieve compliance.
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Switzerland’s new FADP replaces the previous 30-year-old data privacy act, bringing it up to date with new technologies and giving Swiss citizens new rights.
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The Indiana Consumer Data Protection Act is the seventh state-level data privacy law passed in the United States, signed into law May 1, 2023.
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Emphasizing the value of player consent in mobile game advertising. New findings indicate that addressing consent boosts both ad compliance and player engagement. The downfall of disregarding consent, the impact on ARPU, and the way forward for developers—it’s all about transparency.
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From data protection and privacy laws to accessibility and inclusion regulations—there’s lots to keep in mind when developing and distributing mobile games and apps. Failure to comply with the industry laws, regulations, and standards can result in hefty fines and reduced user trust.
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The Tennessee Information Protection Act is the eighth state-level data privacy law passed in the United States, signed into law the same day as Montana’s.
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The UK’s Online Safety Bill, aiming to increase user safety on social media, is causing concern among app developers over potential privacy breaches and the undermining of encryption. Major messaging app leaders threaten to withdraw from the UK unless the bill is revised.
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Google I/O underscored the tech world’s privacy focus. Google, once a simple search engine, now protects sensitive user data with innovations like passkeys and app user protections. What should app developers be aware of?
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California regulators have set their sights on mobile app compliance with CCPA in 2023, and app makers with users in the Golden State need to be prepared. In this article, we cover what legislators are looking at and how you can turn this threat into an opportunity with optimized consent management.
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App makers around the globe need to ensure compliance with GDPR and CCPA to avoid hefty fines, reduced user trust, missed marketing opportunities, and, ultimately, lost revenue. We’re diving deeper into what’s at risk and how you can ensure you’re always optimizing your revenue opportunities.
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The Iowa Consumer Data Protection Act is the sixth state-level data privacy law passed in the United States and like Utah’s is considered quite “business-friendly”.
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Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in the EEA and UK.
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