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Learn with us and thrive in the Privacy-Led Marketing era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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Norway’s data privacy protections have become stricter and in line with EU standards, with regulatory updates for cookie use taking effect as part of the E-Com Act (Ekomloven). We explore what the new rules are, how companies can comply with them, and what penalties are for violations.
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The American Data Privacy and Protection Act (ADPPA), if enacted, would have established the first comprehensive federal data privacy law in the US. Learn about privacy requirements, enforcement mechanisms, and special obligations for large data holders.
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Privacy advocacy group noyb filed a complaint against social networking app BeReal for allegedly manipulating its users into consenting to specific uses of their data. Is consent by banner fatigue a violation of the GDPR? We look into the case.
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Understanding the distinctions between PII, PI, and sensitive data is essential for effective data protection and regulatory compliance. By properly classifying and safeguarding these data types, organizations can mitigate risks and build stronger trust with their customers.
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The Oregon Consumer Privacy Act (OCPA), in effect since July 1, 2024, imposes obligations on businesses operating in Oregon. Companies must comply with its provisions regarding the processing, sharing, and protection of Oregon residents’ personal data.
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The GDPR applies to data processing on apps just as much as for websites. But to date apps’ privacy compliance has often been low. This is changing with increased enforcement and user-friendly consent management tools. We look at GDPR apps compliance and some notable fines for violations.
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Find out how Microsoft UET with Consent Mode and Usercentrics Web CMP work together to support data privacy and optimize advertising strategies. Learn how businesses can align with privacy regulations while maintaining impactful campaigns and building trust with their audiences.
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The GLBA establishes privacy and security requirements for financial institutions to protect consumer data. In this article, we explore who the GLBA applies to, the Act’s key provisions, and the compliance steps for businesses to take to safeguard consumers’ sensitive financial information.
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Québec Law 25 modernizes privacy laws for the Canadian province, introducing stricter rules for obtaining consent, protecting personal information, and individuals’ rights. Learn what this means for organizations that operate in Québec, and how they can comply with the law’s requirements.
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A Data Protection Officer can be essential for complying with privacy regulations and protecting personal data. By understanding evolving legal requirements, a DPO helps build a strong foundation for data protection and long-term success.
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