Usercentrics blog

Every organization collects data. Far fewer have clear answers to the questions that follow: who’s responsible for it, what it can be used for, how long it should be kept, and what happens when something goes wrong. Data governance principles provide those answers, written down and enforced.

The General Data Protection Regulation has changed how organizations approach data processing, but one lawful basis continues to create challenges: legitimate interest. As the most flexible basis, and often also the most heavily scrutinized under Article 6(1)(f), it gives organizations room to process data while also requiring careful justification.

Using personal data in AI systems triggers GDPR protections and obligations. This guide breaks down what counts as processing, where risks exist, and how to build practical privacy and consent compliance into data collection, training, deployment, and governance.

GDPR exemptions are specific circumstances in which organizations may be excused from certain requirements under the law. This guide explains what those scenarios are, which obligations may still apply, and when an organization may be able to rely on its legitimate interests.

A cookie wall is a pop-up that can restrict or block access to your website until the user accepts your cookie usage. Cookie walls are generally not compliant with data privacy laws like the General Data Protection Regulation (GDPR). However, compliant alternatives exist.

The EU’s Digital Omnibus proposal could reshape GDPR obligations, from redefining personal data and simplifying cookie consent to easing DSAR burdens and streamlining breach reporting. Here’s what the proposed changes mean for your compliance approach and how to stay prepared as the package evolves.

International data transfers happen every time personal data moves outside the EU, and most of them require a legal mechanism to be lawful. Standard contractual clauses are the mechanism for the majority of businesses operating globally.

The Global Privacy Platform (GPP) enables publishers to signal consent and preference information obtained from users to third parties. This IAB initiative helps publishers evolve their compliance efforts and stay ahead of the rapidly evolving privacy landscape in a cost- and resource-friendly way.

The UK PECR sit alongside the UK GDPR and govern the use of cookies and wider storage and access technologies. The ICO’s 2025 guidance clarified PECR expectations around consent, “strictly necessary” exceptions, and demonstrable controls that keep non-essential tracking blocked until users opt in.

The UK General Data Protection Regulation (UK GDPR) is the cornerstone of data protection in the United Kingdom. Together with the Privacy and Electronic Communications Regulations and Data Protection Act 2018, it governs how organizations collect, use, and secure personal data. Learn what the UK GDPR requires by law, how it differs from the EU GDPR, and how to achieve and maintain UK GDPR compliance.

WooCommerce tracking can become less reliable as ad blockers and browser privacy features block client-side scripts. This guide explains how server-side tracking works, how it can improve data quality, and how to set it up for your WooCommerce site.

Meta Pixel and Conversions API are no longer sufficient for modern performance marketing. This article explains how signal loss impacts results and how Meta Signals Gateway provides a centralized, first-party data infrastructure to improve attribution, reduce CPA, and support Privacy-Led Marketing.