Learn with us and thrive in the Privacy-Led Marketing era

Understanding the distinctions between PII, PI, and sensitive data is essential for effective data protection and regulatory compliance. By properly classifying and safeguarding these data types, organizations can mitigate risks and build stronger trust with their customers.

Easily implement Usercentrics CMP with just a few clicks from your Google Ads, Analytics, or Tag Manager account. Seamlessly signal consent information to Google servers to maintain access to the full functionality of Google Ads, Analytics, and more. Read on to learn how.

A cookie policy outlines the cookies used on a website, their purposes, and how users can manage them, ensuring transparency and compliance. It can be included in a privacy policy or a separate document, but is an important part of the notification requirement for data privacy laws.

Let’s talk about data privacy and security. What are their differences, the goals of the policies and activities, the best practices, and the methods for implementing them?

The Minnesota Consumer Data Privacy Act (MCDPA) takes effect on July 31, 2025, establishing new standards for data privacy and consumer protection in the state. Businesses preparing for compliance must understand the key provisions and implications for consumer rights to ensure a smooth transition.

Navigating the complexities of the General Data Protection Regulation (GDPR) and maintaining compliance with evolving regulations can be tricky. Use our guide to meet GDPR requirements and protect your marketing campaigns and revenue.

Achieving and maintaining CCPA compliance shouldn’t take resources away from your core business. Find out which tool can help you meet your privacy compliance requirements.

Keeping up with new compliance standards and privacy regulations can be challenging, especially when you’re working to grow your core business or don’t have the resources for a dedicated legal team. Use one of these tools to help streamline compliance management.

Global Privacy Control is an initiative to give users control over their personal data online and standardize communication of consent choices. It is one type of universal opt-out mechanism to record and signal data privacy preferences for the use, sale, or sharing of users’ data.

Everything you need to know to create a compliant affiliate marketing program and avoid common pitfalls.

Data drives business decisions, but data mining needs a strategy to help marketers target accurately and improve performance. We look at data mining in marketing, what it is, how it works, and how it needs to be handled to best benefit your organization.

Consent is a critical requirement for data privacy compliance in many laws around the world. But like the laws themselves, ideas about consent, its applications, and the type required for different scenarios is evolving. We look at consent types, when they are used, and benefits and risks.