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Google Consent Mode
Industry News
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Server-side tagging
Data Privacy
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Data Privacy

What is consent-based marketing? Benefits and tips for marketers

Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.

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Regulations

Digital Markets Act uncovered: top 30 DMA questions answered

We provide answers to the most frequently asked questions about the Digital Markets Act (DMA). Gain insights into the latest regulatory measures and discover how...

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Industry News Regulations Data Privacy

TCF 2.2 publishers’ guide: updates, insights, and best practices

The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2.2. In this blog post,...

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Industry News

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Google Ads, GA4 and consent management

Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced...

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What does Meta’s ad-free subscription model for European users mean for the future of digital advertising?

With Meta's new ad-free subscription model for EU users, the digital advertising industry is facing a major shift. Discover what this move means for user privacy...

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Google’s March deadline for privacy compliance: CMPs, Consent Mode and ensuring continued advertising

Google’s March deadline for advertiser requirements in EEA is coming fast, as reinforced by their latest help center article. Learn why you need a...

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Regulations

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Comprehensive GDPR compliance checklist for U.S. companies

This GDPR Compliance Checklist for US companies helps American companies navigate GDPR compliance so that they can focus on doing business in the EU and avoid...

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Are ecommerce businesses ready for the new consent requirements?

The ecommerce privacy world is shifting, and understanding the new consent requirements is crucial for online retailers. Let's explore the impact of the new...

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How the European Digital Markets Act (DMA) impacts user privacy and consent management

The European Digital Markets Act (DMA) came into force in November 2022 and gatekeepers have been nominated by the European Commission. But how does the DMA...

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Apps

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What Is Mobile App Consent? 5 Tips for Obtaining App Consent

User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.

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AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent

Are you a mobile game developer looking to maximize your game's revenue? The answer lies in AdMob for Games. Explore our guide to learn how to leverage AdMob to...

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Mobile app monetization: Google AdMob in the mobile advertising market

Mobile app developer seeking to boost your app's revenue? Discover the potential of Admob for app monetization, including how to ensure data protection...

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Server-side tagging

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Server-side tagging: what it is and how it will impact the future of consent and data

Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data for marketing operations. More sophisticated...

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How to respect consent in your Tealium EventStream with the Usercentrics CMP

Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.

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How to implement server-side conversion tracking with Google Ads and Usercentrics CMP

Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.

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Data Privacy

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Ecommerce privacy compliance and effects of data privacy

The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping...

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What is the Google EU user consent policy?

Google's EU user consent policy sets the foundation for responsible data handling in digital advertising. We explore how websites that have received a...

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Zero-party, first-party, second-party and third-party data: What’s the difference and should you use them all?

Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a...

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Cookies

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German Data Protection Officer calls for Google to offer “reject all” cookie consent option

Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.

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Google Introduces Topics to replace the controversial Federated Learning of Cohorts

Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.

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Cookie consent: 4 tips to increase opt-in rates and regain users trust

The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.

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Privacy Policy

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How to write a privacy policy

Data privacy laws require organizations processing personal data to clearly notify data subjects about what data is processed, for what purposes, who it is...

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What is privacy by design and how does it protect data and user privacy?

Privacy by design centers proactive data and user protection at all stages of planning, design, development and operations.

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The ePrivacy Directive, ePrivacy Regulation and GDPR: what do they mean for your business?

The ePrivacy Directive, ePrivacy Regulation and General Data Protection Regulation (GDPR) all impact data privacy for European Union users and entities doing...

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Product Updates

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Usercentrics CMP supports Google Consent Mode V2

As Google Consent Mode-certified Consent Management Platforms (CMP) partner, we’re proud to share that Usercentrics CMP supports Google Consent Mode V2 signaling...

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Usercentrics is certified for Google’s new CMP requirement for publishers

Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in...

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Consent Management for Customer Data Solutions

Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.

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Latest articles

Product Updates Nov 28, 2022

Monthly Product Update: Our latest industry report, a new US-regulation, new features and more!

Read on to learn more about industry news, the newest features in our consent management platform and existing partnerships!

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Industry News Data Privacy Nov 15, 2022

Presidential Executive Order directs implementation of new “Privacy Shield” EU-US Data Privacy Framework

With the signing of an Executive Order, a new “Privacy Shield” Data Privacy Framework between the EU and US...

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Preference Management Consent Management Solution

Data Privacy Product Updates Nov 11, 2022

Why do you need a Preference Management and Consent Management Solution?

Preference management enables brands to better centralize, target and segment based on higher quality data, and integrates seamlessly with...

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Product Updates Sep 29, 2022

New features, functions, fusedeck — and more

Read on to learn about our newest features, amazing partnership opportunities, and how to find out everything you need...

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Product Updates Aug 23, 2022

Find out how we’re boosting your performance

Read on to learn about our newest features, amazing partnership opportunities, and how to find out everything you need...

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Product Updates Aug 1, 2022

Be compliant and maximize the value of your data

Read on to learn about our newest features, amazing partnership opportunities, and how to find out everything you need...

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Product Updates Jun 11, 2022

Monthly Product Update – Preview, partnerships and an invitation for a deep dive with Tealium

Read on to learn about our newest features, our amazing new partners, and how to find out everything you...

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Product Updates Apr 19, 2022

Monthly Product Update – From data to insights to actions – faster!

Read on to learn about our amazing Analytics 2.0 release, our new option for A/B testing, ISO 27001 certification,...

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Regulations Data Privacy Apr 14, 2022

South Africa’s Protection of Personal Information Act – an overview

South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how...

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Data Privacy Apr 12, 2022

Artificial intelligence (AI) and data privacy

Businesses use artificial intelligence for data analysis to improve predictions and decisions. This brings security responsibilities and data privacy...

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Product Updates Mar 30, 2022