Dynamic Yield
Description
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
With this partnership, Dynamic Yield can connect to Usercentrics’ Consent Management Platform, which helps operators obtain user consent in line with data protection requirements, which in most cases forms the legal basis for the use of cookies, pixels or other web technologies for marketing purposes. Directly tied back to the Usercentrics Consent Management Platform (CMP), Dynamic Yield can then process the information in real-time for the safe personalization of digital customer experiences.
Alone, Usercentrics provides the technology brands rely on for obtaining consent.
Alone, Dynamic Yield provides the technology brands rely on for personalizing experiences.
Together, both technologies can speak to one another, allowing for the real-time processing and personalization of experiences for opted-in users.
Dynamic Yield is the fastest platform to take digital customer experiences from concept to execution.
Onboard and unify data from any source and then compare and build user profiles or audiences in real-time for targeting
Deliver human-like recommendations with dozens of strategies, including deep learning, and utilize full merchandising control
Dynamically tailor content, messaging, recommendations, notifications, and more to each individual for consistency and relevance
Experiment, optimize, and innovate at scale using machine learning algorithms to maximize performance and discover additional opportunities
Automatically trigger emails, push notifications, and web content based on real-time behavior, abandonment, price drop, or any other custom event