Articles

Data privacy
Quiet in the cloud: how tech is redefining solitude
In an era of constant connectivity, solitude has taken on a new meaning. It is a paradox: to be physically alone yet digitally connected. Social media and smart devices redefine personal space, blurring boundaries between connection and isolation. As privacy concerns grow, how can users navigate solitude in the digital age?

Privacy-Led Marketing
Privacy Sandbox in 2025: New Frontiers in Digital Privacy
Online privacy is evolving, and Google’s Privacy Sandbox is at the forefront. As third-party cookies become obsolete, advertisers, social platforms, and users must adapt to a privacy-first web. This article explores Privacy Sandbox’s impact, challenges, and what the future holds for digital marketing, media, and data rights.

Data privacy
Data Privacy Heroes: 8 Individuals Who Changed How We Think About Online Privacy
Online privacy wouldn’t be the same without these visionaries. From encryption to legal frameworks, these eight trailblazers have shaped how we protect our data in the digital age. Discover their lasting impact and the lessons we can learn from their work in safeguarding our online world.

Privacy-Led Marketing
The new era of Privacy-Led Marketing in the US
The US is undergoing a major shift toward privacy-led marketing, driven by data breaches, evolving consumer expectations, and stricter regulations. Businesses must balance personalization with transparency, leveraging privacy-focused technologies and ethical data practices.

Data privacy
Digital technology and privacy regulation
Privacy in the digital age is shaped by the technology we use daily. From the internet’s beginning to AI-driven platforms, digital architecture often governs privacy more than legislation. This article explores key regulatory milestones and the future of privacy in a tech-driven world.

Privacy-Led Marketing
The origins of privacy in Europe
Privacy in Europe has deep historical roots, shaped by philosophy, law, and societal change. Once a privilege, it is now a fundamental right—but this wasn’t always the case. From ancient times to GDPR and the digital age, explore how privacy evolved and why it remains a crucial issue in today’s world.