Articles (9)
AI
Trust as an imperative in the age of AI
AI content is now indistinguishable from human-made. This new context changes the question from “was this made by AI?” to “can I trust who shared it?” We explore why trust is becoming the most critical brand asset and how marketers can future-proof relationships through transparency.
AI
Data storytelling: The skill AI can’t replicate
AI is democratizing data analysis, but the most powerful differentiation remains human storytelling. Crafting meaningful narratives that drive action — even when the data isn’t perfect — is essential to secure stakeholder buy-in.
Marketing measurement
Beyond metrics: The rise of vibe marketing
What if the future of marketing isn’t about data, but about feel? In this Q&A, Jamie Bulman of Brandwatch unpacks vibe marketing, a rising approach that blends AI-driven efficiency with cultural intuition, giving privacy-conscious brands a new creative edge.
Data privacy
Luxury surveillance: When being tracked becomes a status symbol
From smartwatches to tailored wellness plans, data collection is increasingly seen as prestigious, and being tracked is no longer just a tech feature, but a luxury.
Quiet in the cloud: how tech is redefining solitude
In an era of constant connectivity, solitude has taken on a new meaning. It is a paradox: to be physically alone yet digitally connected. Social media and smart devices redefine personal space, blurring boundaries between connection and isolation. As privacy concerns grow, how can users navigate solitude in the digital age?
Data privacy
Data Privacy Heroes: 8 Individuals Who Changed How We Think About Online Privacy
Online privacy wouldn’t be the same without these visionaries. From encryption to legal frameworks, these eight trailblazers have shaped how we protect our data in the digital age. Discover their lasting impact and the lessons we can learn from their work in safeguarding our online world.
Privacy-Led Marketing
The new era of Privacy-Led Marketing in the US
The US is undergoing a major shift toward privacy-led marketing, driven by data breaches, evolving consumer expectations, and stricter regulations. Businesses must balance personalization with transparency, leveraging privacy-focused technologies and ethical data practices.
Data privacy
Digital technology and privacy regulation
Privacy in the digital age is shaped by the technology we use daily. From the internet’s beginning to AI-driven platforms, digital architecture often governs privacy more than legislation. This article explores key regulatory milestones and the future of privacy in a tech-driven world.
Privacy-Led Marketing
The origins of privacy in Europe
Privacy in Europe has deep historical roots, shaped by philosophy, law, and societal change. Once a privilege, it is now a fundamental right—but this wasn’t always the case. From ancient times to GDPR and the digital age, explore how privacy evolved and why it remains a crucial issue in today’s world.