Usercentrics’ co-founder Mischa Rürup was interviewed by Marcel Hollerbach, co-founder and Chief Innovation Officer of Berlin-based Productsup and host of The World of Commerce podcast.
The podcast interview centered around the General Data Protection Regulation (GDPR), cookie consent banners and nudging—the deliberate influencing of users to provide consent.
In this podcast episode, Mischa explained why we can’t avoid cookie consent banners—for the time being at least—and how the new data protection laws such as the Digital Markets Act (DMA) and initiatives from tech leaders such as Google with the newly released Google Consent Mode v2 are reinforcing the growing commitment from governments and private sector to put user privacy at the center of society and business.
New to Google Consent Mode? Check our article:
Google Consent Mode: balancing user privacy and analytics
How to maximize your consent opt in and increase revenue
5 tips to optimize your opt-in rates and profit from privacy compliance
About The World of Commerce podcast
Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings ecommerce industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed. Interview episodes are hosted in English or German and released each week featuring leaders at major brands and retailers, tech founders, thought leaders, investors, and more.